Why Imitation GPS map is so rampant

Cn, director of marketing for closure Li believes that China's IPR protection awareness of the lack of the map industry can not get rid of the environmental impact, in this environment, pirated software can not stop, just try to curb. Seal Li, round after round to combat piracy, the promotion of genuine efforts, including upgrading the software encryption, application security certification mark crackdown special activities. But at the same time, Feng Li to curb piracy development alone the two companies is not enough, Feng Li called on the industry-wide map should have as to make joint efforts for the promotion of genuine

HC Auto Electronics: At present, the market momentum of pirated maps is rampant. It was noted that the piracy map is so popular, one of the main reasons is that the price is too high for genuine map, use the cracked version of the map navigation products profits much higher. As map provider, you look at this view.

Feng Li: On the level of prices, I think this is a relative concept. First, map the development of high-tech industries, it is an investment in huge capital returns is very slow industry. Moreover, in the case of China's intellectual property rights of a bad environment, piracy genuine map prices civilians propulsion is counterproductive. In addition, no matter in what areas, the development of maturity, piracy of things is always has a price advantage.

Second, the application side of the map is still very limited, the navigation map application small. With the development of the Internet, the 3G era, many of the Internet terminal will become the application terminal of the map. So, with the transformation of business models, location-based services will replace the navigation, main application of the map, terminal maps market will further expand. So since the map of the company's income will not only confined to navigate a narrow field, the cost of its various aspects, costs will also be able to reduce.

HC Auto Electronics: Another problem, I want the liberty to ask the total closure, said map the size of the customer, the price, there are some biased. The existence of such a phenomenon

Seal Li: On this issue, the so-called large customers, small customers, as the wholesale and retail, to buy 10 sets and buy 1,000 units, the price will certainly be differences. I think that this difference is reasonable. In any industry, the rules of the game have this.

HC Auto Electronics: In that case, the pirated maps, crack version of the map so popular in the market on a large scale, do you think the problem is out in which part or which side

Feng Li: I think China's market environment, with the national overall consumer mentality can not get a dry line. As we all know, Chinese people's awareness of IPR protection has been relatively audi dvd player  weak, the state has made great efforts to rectify this one, but the effect is not particularly ideal. Map industry in China, the growth and development in this environment, the inevitable can not escape this phenomenon. As technology advances, relatively speaking, the technical threshold of the map industry, more and more low, which also provides a convenient piracy. At present, domestic technology focused solution provider in the upstream, the national platform of the program rarely, a map version can support a lot of hardware, this is also the breeding of a reason.