3 Important Factors for Creating a Candy Display

Whether you manage a convenience store, candy shop, or bookstore, if you’re thinking of creating a candy display you probably have a few questions about how to get started.

What kinds of candies should you use? Should you order bulk wrapped candies or bulk wrapped candies? Where can you find bulk candy for wholesale prices? And how should you display all of this candy?

1. Consider Your Store and Its Customers

The kind of candy you display in your store should reflect both your store’s “atmosphere” as well as the kinds of customers you serve on a daily basis.

For example, if you manage a convenience store or gas station, you probably serve a variety of customers from all walks of life. This means your candy selection will need to reflect the tastes of each of those customers – or, at least, the bulk of those customers. Perhaps you’ll want to offer a selection of gourmet-style candies as well as a larger selection of popular and novelty candies like Jolly Ranchers, Jawbreakers, Runts, and an assortment of lollipops and suckers.

At the same time, if your store is a specialty shop of any sort, you’ll want your candy selection to reflect that. For example, candy stores that pay homage to candy shops of olden days might want to include classic kinds of candies like gumballs or “penny candies.” A shop that caters to a mature customer base, on the other hand, might want to focus more on gourmet chocolates.

2. Think about the Location of Your Candy Display

The location of the candy display is an especially important factor for storeowners who sell a variety of candies – and a variety of other kinds of merchandise – to consider.

For example, if your store sells merchandise geared toward children, such as toys, coloring books and crayons, and board games, it’s a good idea to situate a small display of your novelty or “more fun” candies – the kinds of candies that appeal to children – in these areas.  

3. Compare the Best Candy Display Tools

Now that you know what kind of candy you want to sell, it’s time to think about the best way to display that candy – in other words, you need the display tools guaranteed to showcase your candy in the most attractive and convenient ways.

Some of the most popular display tools include:

• Colored and plastic containers.
• Glass and plastic fishbowl containers.
• Gumball machines.
• Wire display racks like convenience store racks. *
• Wooden display racks and wooden baskets. *
• Pegboard display racks. *
• Hanging shelf display racks. *

* Note that you can find a variety of display racks designed for countertop displays and floor displays.

 Just as when you were choosing the kind of candy your store should sell, as you’re choosing your display racks you should consider your store’s atmosphere. For example, plastic containers and fishbowls and wire rack displays work great for all store types, but glass jars and fishbowls and wooden display racks and baskets add an extra elegance to your displays.