3 Salon Strategies for Hard Times

Here's an easy salon strategy for strengthening your brand which should be always be on our minds but especially now during these troubling economic times.There'll be businesses that close down during times like these because their positioning wasn't that good. There'll be businesses that struggle now because all they've ever been is order takers; they really never worked at building a business. And by order taker I mean a customer walks in and you give them a cut or color and you never see them again. Ever even think about why they never came back? It'll be because of one or possibly all these 3 reasons.Take care of your most valued assets: We all must realize that our current clients are our most valued assets. They pay our bills, they make our business doable and we should not and can not take them for granted. We have to make sure we meet and exceed their expectations. We need to go beyond the norm with them, providing them with such good services that they wouldn't even think about changing to someone else. We need to indulge them as well, and there are a lot of different ways to accomplish this with them. If you want an economical way to stand out in the crowd and do what others won't then send each and every one of them a thank you card.Take care of your marketing: Most self-employed hairdressers don't understand how to market themselves or their businesses. One of the easiest and most productive ways is through referrals. And I'm not implying that you just mention referrals with your customers. You have to be passionate with your approach to marketing ... remembering that your success as a hairdresser rests absolutely on your potential to market yourself - not just by how well you service your customers. Are you really great as a stylists? You should be, and if you're one of those that aren't trying your absolute best right now then you certainly need to start.Take care of your list: (that's your contact information) I'm sure that you have a definitive list of your customers, don't you? I mean you have their names and phone numbers, addresses and possibly even their email addresses, right? If you don't, how to you keep in contact with them? You have to start now to develop your own clients list and if you want a sample to view or use I have one for you.Oh ... are you waiting for your customers to call you for an appointment? How's that working for you? Do you have slow periods and vacant slots in your schedule? Don't you want it to be filled in every day? This is of course just a little commentary of some of the things that you can carry out right now to bring about a salon strategy for difficult times. But most importantly is that you get started to work on your business and not just in your business.If you'd like more information about this then click hereand sign up for a free report entitled, “How Most Stylists Under-serve Their Customers”