Building a business and client base is tough in any profession or industry. However, building your virtual assistance client base presents a unique challenge. One of the key benefits to working as a virtual assistant is that you have the opportunity to make a big impact in your clients’ professional lives whilst still working remotely. Of course, working virtually has its challenges. It’s difficult to break through the noisiness of the internet to actually get noticed by prospective clients. If you’re working remotely and want to build your virtual assistance business, here are our top 5 ways to attract attention and secure those key clients.
1. Write a Blog About Productivity
One of the major problems that you can solve for your clients is the difficulty of maintaining optimal productivity. Your clients are most likely to reach out to you if they know that you understand their pain and can easily and quickly relieve them of their problems. By writing a blog, specifically around the subject of productivity, you will show your prospective clients that you understand their problems. You can write different blog posts that discuss productivity tips—including delegating their workload to you, their virtual assistant.
2. Create and Share Quote Memes
Quote memes are popular across social media. They are a great way to get noticed and build a following online. Use a tool such as https://buffer.com/pablo# to quickly create inspirational quote images. Make sure to hone in on your niche by creating memes on productivity and how to manage the admin side of a business.
3. Start a #MotivationMonday Campaign
If you’re building a social media following in order to get new clients, one creative way to gain attention is to start a #MotivationMonday social campaign. #MotivationMonday is a common hashtag which often trends on Twitter on Mondays. The key benefit of #MotivationMonday posts is that they offer a motivation boost to stressed-out workers starting their working week off. Remember that those Monday blues are the types of pains that you want to solve for your clients. Offer them inspiration and hope and they’ll soon see you as someone who should be helping them out as a virtual assistant.
4. Live-Streaming
Do you ever find that people aren’t really aware that hiring a virtual assistant is even an option? Do they really know what a virtual assistant can do for them? Live-streaming is a fast-growing trend that can help you to uncover the mystery around what you do. New tools such as Meerkat enable you to send live videos of yourself which automatically link to your social media stream. Why not make a weekly live-stream where you explain to your followers (or future followers) what you do on a daily basis? Inject some humor in there and you could begin to build quite a following.
5. Provide Training on Efficient Administration
When marketing for new clients, you want to position yourself as an expert at what you do. Providing training in a variety of capacities can help you to show your expertise. Make your training basic but inspiring. Give your prospective clients quick tips for how to work more productively. Of course, your main tip is to hire you as a virtual assistant.
Should You Become a Virtual Assistant?
I get asked A LOT, what it's like being a Virtual Assistant. I am more than happy to share because I know there are many moms/women stuck in miserable dead-end jobs feeling like they have no options. I was in that same position once too; I know how "that" feels. But I think people also ask because they secretly want to know if I am starving to death or ready to fade away from boredom.I am happy to say, NO to both :)
Creating a Virtual Assistant Resume
Working as a virtual assistant doesn't require you to have certain credentials and qualifications. If you want a successful home business and don't have prior experience, offer services to your clients based on your existing skills. There are additional factors to take into consideration. You should have a well equipped home office and the necessary certifications if you are going to offer services that require them, but one of the most important tools that a successful virtual assistant has is a well written resume. Unfortunately, a lot of people don't know how to write a resume that gets noticed by potential clients.
Virtual Assistant Tips for Communication
If you're going to be a successful virtual assistant, then you absolutely have to be an effective communicator. In this line of work, you will be expected to communicate with your employers and, in some cases, with clients several times throughout the day. If you are not good at expressing yourself both verbally and with the written word, then there is no way that you can succeed. Fortunately, being a good communicator isn't all that difficult if you keep a few simple tips in mind.
