5 Essential Packaging Design Tips for Smaller Brands

Investing in your packaging never goes waste, whether it is time, money or efforts. A great packaging can make your product stand out among your competitors. To make your brand a household name with successful packaging here are 5 packaging design tips :

• Know your target audience: Product packaging design companies advises you to know who you are targeting before deciding your package design. If your target customer is kids then you may have your package shaped in some cartoon character or you can give free stickers with the package. If you are targeting teen girls then you may have some ultra feminine design for your package in vibrant colors. For targeting senior citizens you may give a pack of digestive supplements along with package. Easy to open and reusable package serves well for senior citizens.    

• Be creative: On supermarket shelf there will be products from many brands offering just what you offer. If you want your product to stand out in such situation, be creative. Creative and good quality packaging attracts customers and affects their decision making process for sure. If you put good amount of time and effort in your packaging it speaks a lot about your product. High quality packaging makes customer think that product is also of good quality.

• Be clear: Product packaging design companies warns that over creativity can create a negative impact. Sometimes packaging may seem totally irrelevant with the product inside, too much information on the package can make it difficult to find brand name etc. Packaging design crowded with product benefits can be confusing whereas packaging focused only on brand rather than product information is risky for smaller brands.

• Where you are selling it? In store or online? : the platform where you are selling your product matters a lot for package design according to packaging design companies in India. In a store your product will be stacked in shelf, hung or put on a display. If you are selling it online then customers have no option to pick up, touch or weigh up the product. That's why packaging design for product to be sold online and offline will be different. Make your product stand out visually in case of online sales and take advantage of sense of touch when selling product in stores.

Get expert advice: a great packaging can take your business to another level. Experts in the packaging field can definitely have better ideas than you. It's better to hire one of the packaging design companies in India for this purpose.