A checklist to help you prepare a plan that will get your product into major retail stores.
Getting your product into a chain store is no easy task. Not only do you need to prove your product fills a gap or is better than existing products on the market, you need to make sure you can meet the production demands of those chain stores. And that costs money.
Before leaping head first into the realm of chain store mania, start with smaller, local stores. Get a feel for what the public wants. Fine-tune your product based upon consumer and retailer feedback. And build up enough reserve capital to carry you when you finally do make the big leap to chain store heaven.
Once you’ve perfected your product and sales are steady and reliable, it’s time to hit the chain stores.
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