5 Smart Moves, A B2B Marketer Can Make In 2015
Modern times are displaying the trend of manufacturers, exporters, suppliers, importers, and service providers getting engaged in more and more Business to Business (B2B) marketing. B2B marketing, a powerful trade too
2014 has gone by and its time to learn from the mistakes and make an intelligent move and improving your marketing skills. Read the write up ahead to get a clearer vision of the factors that must be kept in mind by a B2B Marketer (http://www.dial4trade.com/ to automate his online marketing.
Send relevant and timely messages.Don’t send irrelevant emails to your email subscribers and risk alteration in your list of subscribers, which further can deteriorate sales and sales opportunities. And don’t go the plain vanilla route, by serving your customers the same content. Especially, for new enquiries, create a lead nurturing program and present more relevant message. And keep one thing in mind while automating this process, talk to the subscribers by keeping their interests in mind, otherwise they will move onto other suppliers. Use your last email with the subscriber’s response, to frame the next email.
Keep an accurate picture of your database in mind.Did your last email campaign receive a lower response than you expected? If yes, then blaming creative or the offer for the poor result may be right but, just have a look at your database. Try to understand how active your contacts are. Figure out the number of contacts still hooked to you and the contacts who unsubscribed. Use services like Fresh Address (http://biz.freshaddress.com/) to clean up your email address. For generating leads, one can look up to the providers like ReachForce or MarketOne.
Make the most from an online community.For improving marketing skills, a marketer can take aid from thousands of online communities. There are forums, blogs, business & social networking communities, etc. where one can get a clear picture of the target market and can even test their services & products. This free of cost tool provides a wide gateway to the marketers where they can reach out to build a strong network. So, taking advantage of online communities can surely help you in generating business.
Take lessons from previous campaigns.Embarking on a fresh marketing campaign sometimes puts you back to square one where you need to figure out the smartest way to get the best results. In such cases, why not make the best use of your past campaigns to determine what works and what not? Analyze your past campaigns accurately and you will be surprised to find what you missed out, what were the aspects that elicited a positive response from the target market and other such crucial points. For this you can carry out testing through various statistical tools like multivariate testing etc.
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