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5 Smart Moves, A B2B Marketer Can Make In 2015

Modern times are displaying the trend of manufacturers, exporters, suppliers, importers, and service providers getting engaged in more and more Business to Business (B2B) marketing. B2B marketing, a powerful trade too

2014 has gone by and its time to learn from the mistakes and make an intelligent move and improving your marketing skills. Read the write up ahead to get a clearer vision of the factors that must be kept in mind by a B2B Marketer ( to automate his online marketing.

     Develop a defined social media strategy.Don’t forget the channels which got you where you are today. If your organization is still on just the breaking ground, then it’s recommended to listen to the people’s say regarding you. Till today, there are many organizations who claim that though social media is significant, but it’s not that fundamental at the moment. This won’t work in 2010. There is no choice, rather than making social media as a part of marketing strategy. One of the useful tools that can help you in making social media strategy is Addictomatic. At, search your company name. There you can view your company. With this free tool, you can search your competitors. Moreover, you can get access to all the comments and facts been said about you. You can even revert when it comes to protecting your brand. Though Addictomatic is a free tool, but some of the services offered by it are paid like Radian6 or Vocus. After downloading this, you can devise a practical strategy and find out what works the best for your organization.  Therefore, use social media as a direct response vehicle.

Send relevant and timely messages.Don’t send irrelevant emails to your email subscribers and risk alteration in your list of subscribers, which further can deteriorate sales and sales opportunities. And don’t go the plain vanilla route, by serving your customers the same content. Especially, for new enquiries, create a lead nurturing program and present more relevant message. And keep one thing in mind while automating this process, talk to the subscribers by keeping their interests in mind, otherwise they will move onto other suppliers. Use your last email with the subscriber’s response, to frame the next email.

Keep an accurate picture of your database in mind.Did your last email campaign receive a lower response than you expected? If yes, then blaming creative or the offer for the poor result may be right but, just have a look at your database. Try to understand how active your contacts are. Figure out the number of contacts still hooked to you and the contacts who unsubscribed. Use services like Fresh Address ( to clean up your email address. For generating leads, one can look up to the providers like ReachForce or MarketOne.

Make the most from an online community.For improving marketing skills, a marketer can take aid from thousands of online communities. There are forums, blogs, business & social networking communities, etc. where one can get a clear picture of the target market and can even test their services & products. This free of cost tool provides a wide gateway to the marketers where they can reach out to build a strong network. So, taking advantage of online communities can surely help you in generating business.

Take lessons from previous campaigns.Embarking on a fresh marketing campaign sometimes puts you back to square one where you need to figure out the smartest way to get the best results. In such cases, why not make the best use of your past campaigns to determine what works and what not? Analyze your past campaigns accurately and you will be surprised to find what you missed out, what were the aspects that elicited a positive response from the target market and other such crucial points. For this you can carry out testing through various statistical tools like multivariate testing etc.

SoPsychology Articles, we hope that the above mentioned tips can surely help you in branding that is the most valuable asset for the marketer.

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