5 Things to Boost Your Website Conversion Rate
It doesn’t matter what is your product and how streamlined you’re marketing campaigns are, boosting of conversion ratio depends upon several tiny factors which looks like worthless but impact deep on outcome of your marketing campaign. Even in my opinion your campaigns are incomplete without these techniques.
It doesn’t matter what is your product and how streamlined you’re marketing campaigns are,
boosting of conversion ratio depends upon several tiny factors which looks like worthless but impact deep on outcome of your marketing campaign. Even in my opinion your campaigns are incomplete without these techniques. Techniques are listed below:
1. Identify the unique selling propositions (USPs) that convert the most.
All products and services have some unique features that help us to sell them in market and gain revenue. To make your product successful in market, you have to identify the unique selling propositions of your product, means what are the unique features you have in your product and how they are helpful for them.
- Landing page design.
Landing Page design is another big important thing to increase your conversion ratio. If you have an optimized landing page, you can increase your conversion ratio up to 100% or 200%. A landing page is a webpage where you land your customer after visiting on your ads. It should be appealing and must be relevant with their search. Landing page projects your company image on your visitor and opens a chance for you to gain a lead.
- Landing page calls to action.
Call to action make easy to reach you for your visitor. With this feature they can easily contact you or leave their contact information for you to contact them. There are several types of techniques that are used as call to action such as missed call alerts, chat server, toll free number and etc. But I prefer to choose those techniques which cost cheaper to visitor to contact you.
- Landing page text.
Landing Page text or content matters a lot for you and your visitor to understand your services. Because of this visitor decide to contact you or share contact information with you. It totally depends on you, what type of content you use to describe your product and attract the visitor. You can use Text Content, Infographics, Text with Images and Videos to demonstrate your products. Videos make your landing page heavy to load at slow speed internet connection and it takes time to load so it is not advisable to use long video to interact with visitors. Short text content with descriptive images is good option to engage visitor with your stuff.
- Mobile vs desktop traffic return-on-investment.
Audience is moving towards mobile devices and most of the time surrounded with such type of devices. So it would beneficial for you to optimize your landing page compatible with mobile devices. Return-on –investment on mobile device is increasing with time. People are shifting on mobile device and if you provide mobile compatible call to action on your landing page, you can see amazing results. Sometime it depends up on your products and your targeted audience too. To compete with your competitors. responsive design of landing page is must and open a door to target large amount of audience with maximum possibility of conversion.
