5 tips to enhance Customer Service with Social Media Support

Social media has evolved into a frontier of engagements and interactions. Needless to say, business customer communications are no exception. People connect to share their feelings, views and experiences about various products and services on social media platforms. In India social media management services has become one of the convenient ways businesses needs to upgrade them for providing better customer service

Most of the businesses are aware that they should increase their social media presence and 80% businesses hold the belief that they are supporting their customers excellently over social media. Unfortunately the fact is, only 8% of the customers agree to this statement. Therefore, it becomes imperative on how, when, and where to focus on making your social media deliverables right for your business, where a few methods discussed below can help you.

• Express Gratitude: A common human mindset supports this, as customers are likely to deal more with a business who makes them feel observed and appreciated. So, create a social appearance for your brand, regularly reach out to your followers and fans, and treat them with gratitude to make it difficult for them to leave. For regular online shoppers, you can send a thank-you note or a personalized discount on their favorite products would life their happiness level enriching your customer service.
• Value Customer Opinion: With a platform where you can interact with most of your customers easily, it becomes easier to follow their opinions about your products and services. Ask for fan feedback, but that’s not the end, you should work on the suggestions and implement the ones that will improve the quality of your products or services. Ultimately, your business is strong only until your customers are happy with its offerings.
• Real-time Response: Customers, who have to wait for long, before hearing back from a firm’s support staff, are likely to migrate to a competitor to get better customer service. So, addressing consumer issues in real-time is the key retaining them for a long-termed business. Keep a regular check on your customers’ activity, and address their concerns as early as you can, keeping them updated about the progress.
• Feedback Analysis: Problems faced by your consumers will occupy the major part of their feedback. This means that you need to work out aggressively on where your customers are facing issues with your business. The best approach is to gather all the feedback and categorize it according to the suggestion, problem, or issue mentioned. Also, do not forget to acknowledge, as missing this part will make your customers feel unwanted, compelling them to leave.
• Adopt Customer Experience as a Culture: The voice of customer holds can make or break a brand, but the real identity comes from the voice of employees. So, if you want to deliver effective and personalized interactions to your consumers, you need to pass them through your employees. Treat your staff with respect, care, and rewards, and appreciate their efforts, and they will pass on this experience to your customers, making them feel special with personalized customer service.

With social media becoming a primary form of business-customer interactions, it has become vital for businesses to improvise on social care. Implementing the right strategy with the right tools handled by the right social media supportteam, you can unlock numerous value-added benefits for your business.