You may have created a website to develop an online presence for your business and you may have started to add content. But few people are visiting your site and you are wondering how to build the number of visitors to your site. In this article, you provide you some ways of building this traffic.
Having started a business online by creating your own website and populating it with high-quality and related content about topics in your niche, you will still need to market your content and site to gradually build your site traffic. Here I present 5 tips for building more traffic to your site.
1. Creating a Strong Social Media Presence
If you look at all the most successful bloggers online, you will notice one key thing. They all tend to have a very powerful and strong social media presence. Whether it be on Instagram, Pinterest, Facebook or Twitter, or some other social network, professional bloggers who make a good living online, engage with at least one or two social media channels.
The issue for many of us is that there are so many social media channels and the dilemma is wondering how one earth we can spend the time needed to tackle them all. The trick is, in fact, to pick one or two social media networks and focus!
You might, for example, wish to choose Pinterest and Facebook and try and master and perfect these. Build traffic to your site from these two media and build a solid following. Make yourself known to those in your niche and direct them to your site through social media.
2. Developing Great Content That Targets Long-tail terms
In order to drive people from your social media to your site, you will want to be posting links to great content that you produce. Focus on your niche and write articles that are genuinely useful, engaging and informative, on your site. Once created make sure also then to post a link to the content on your social media accounts so that you get visitors directly to your site.
Once you make content, the trick, in essence, is to then market the content. Do not just add a blog post and then leave it in the hope that you will get lots of visitors to your site because you likely will not get these visitors. Writing content is simply stage 1 of the process for driving traffic to your site.
3. Offer Freebies
Offering free incentives is a fantastic way to incentivize people to want to visit your site. You can offer these through your social media channels, such as by creating banners on Pinterest (you can easily design great looking banners for free on Canva) or via Facebook post image.
Freebies do not have to be too complex. A simple checklist, for example, can often be extremely useful for your followers and also really quick and easy to design and create. Do though make sure that the freebie is something of some value if you want to attract visitors to your site.
4. Build an email list
You might also want to use the freebie as an opportunity to build your email list. In exchange for the freebie, you ask for the person’s name and email address. In this way, you can then send out newsletters every so often to highlight new content, new posts, new freebies and so on, that you have developed on your site. Use your email list to draw people back to your site.
5. Paid Advertising
Advertising such as with Facebook ads, Pinterest ads or Google Adwords is certainly worthwhile if you are selling products or services on your site. The concept goes that if you can, for example, generate $3 in sales for every $1 you spend then why wouldn’t you do this. If it is profitable then it is quite possibly worth considering.
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