8 Business-Critical Digital Marketing Trends For 2020
Here are eight digital marketing trends that can revolutionize your business in 2020. So without further ado, let us dive straight into them!
As the dynamic of businesses keep shifting and changing, one thing is for certain; digital marketing is not going out of fashion any time soon. Digital marketing is one of the most efficient and cost-effective means of doing business, so it is only natural that more and more individuals are investing in this sector.
Most times, people do not have time to type out their queries and scour paragraphs to find the right information. This is why, for many people, voice searches are a knight in shining armor as they not only provide direct information but do so in an efficient manner.
With that being said, voice search is slowly gaining momentum with the passage of time. Around 41% of adults make one voice search per day and these numbers are estimated to grow considerably by 2020.
On top of this, the arrival of Alexa, Siri, and Google Assistant have made it necessary for entrepreneurs to include it in their digital marketing strategies. So to capitalize on this trend, you need to make your website voice search friendly.
Moreover, as the voice searches have a conversational tone, it is better to revise your keyword strategies. So, ditch the short-termed keywords in favor of longer keywords that resemble a short statement. With that being said, incorporate the keywords naturally, build your blog posts around them and frequently mention them in your content.
Many businesses do not prosper because they fail to sell their products. On the other hand, many customers fail to make a purchase as they usually lack trust. This is exactly where you need virtual reality. With the help of augmented reality tools, you can showcase your products in such a light that brings out your product’s best qualities.
Virtual or augmented reality is not to be taken lightly as 75% of the biggest brands have already incorporated it into their businesses. Part of the reason for this incorporation is because virtual reality provides customers with a 3D view of the actual product.
Take the example of North Face. To sell their shoes, they provided an immersive experience through VR tools by allowing users to virtually hike through rough and mountainous terrains in their footwear. What this did was provide customers with the necessary boost to make up their mind regarding their footwear.
With the help of the VR technology, customers are more likely to spend money on your products as they get to witness the conditions your products are suitable for. It is a win-win situation for everyone!
Instead of wasting time watching videos, why not invest in this sector as it can be a potential game changer for your business.
According to an online report, 80% of the total internet traffic would be generated from videos only in 2020. Today, more and more people are opting for videos because they offer more information in 3 minutes than blogs or articles. On top of this, the incorporation of captivating visuals makes up for a better marketing trick.
As the video platforms are expanding, it is only natural that many marketers are trying to include videos in their digital marketing schemes to broaden their reach. So, hire php web development company and set up your own video platform to increase your audience base.
Customers can be repetitive with their queries. Questions like ‘when will you deliver my package?’ or ‘what are your opening hours?’ really grinds the gear so a better way to deal with such queries is to set up a chatbot!
The chatbot is certainly not a new trend but people have been hesitant to let a computer program manage basic customer conversations. However, chatbots are extremely helpful, quick and will help companies save billions of dollars per annum by 2020.
Chatbots deal with queries without a moment’s delay by ensuring a smooth communication channel. So, if your company’s survival depends on the quick response to customer’s queries, then this is one trend you need to look out for in 2020.
You cannot jump into the new year with the same old mantra ‘one size fits all’. As the times are changing, consumers are becoming more efficient in ditching businesses that fail to deliver a customized solution.
Also, this is one of the trends that will never go out of fashion. This is because people do not have the time to scour different websites to look for the desired product. Instead, they want the websites to do their homework and provide them with what they need.
To achieve this, you need to gather data like purchase history and online consumer activity as this data will help you shape your content and accrue maximum ROI.
Various video-sharing platforms have made it possible for people to become social influencers. Since many influencers have thousands of followers, having one on board will help you reach a wider audience base.
Scour all the social media platforms, search for an influencer and follow them. Learn about their habits and how they partner with other businesses. Then, personally reach out to them and start a conversation. Remember, flexibility is the key when it comes to online influencers. So, try to be flexible in your terms and draft a contract that is long-term and benefits both the parties.
Social media platforms are more than just catching up with your friends. With the availability of live video feature, many businesses are taking on this trend to introduce their products/services in a controlled environment.
But before you turn on the live video option, there are a few things to keep in mind. Just like the hours you put into your content strategy, the same should be done with your live videos. Plan out your live video strategy beforehand and use props if it helps in conveying your message. Also, stay away from crowded platforms and opt for places that have less competition like YouTube Live or Instagram Live.
Only in movies, artificial intelligence is out there to get humans. However, in reality, it strives to help out people. When it comes to digital marketing, AI can be a game changer as it gathers data effectively, tracks online activity and helps in understanding online consumer behavior.
To achieve this feat, set up an AI system that analyzes users’ data and provides you with insights necessary for beating out the competition.
With this, we bring an end to our digital marketing trends. Although the incorporation of these tips is necessary, they can never outdo what good marketing does for your business. So, create a brand strategy, invest in great content, and adopt a story-telling mode that links together all your marketing strategies effectively!
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ABOUT THE AUTHOR
Nouman is a digital marketing expert from Dynamologic Solutions for many years. He considers bringing all the keywords to the top of his duty and constantly strives hard to achieve the best result. Along with finding & implementing content optimization strategy, he is also fond of writing interesting blogs on SEO & digital marketing related topics.