A Great Testimonial is Worth 1000 Cold Calls
If you are a freelancer, subcontrator, designer, artist, decorator, or any type of creative person and are making (or trying to make) your living in any creative field, then this article is for you!
If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done.
So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”
Well of course it’s self promotional! That’s what good marketing is!
When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work.
If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them.
The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.
For example, here is a testimonial I received from a client who is an artist:
Here's another example of a testimonial I received from a corporate client:
You can respond with something like:
“Thanks for your feedback. It’s wonderful to hear about your success. What specifically has improved during our work together? Were you able to measure the difference?”
Review your client list and look back over recent projects. Ask your best clients for measurable testimonials. It’s a whole lot easier than making a cold call!
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks." Kirstin knows how much most creative people hate sales, contracts, and discussing money and she consults creative people on the business side of creativity so they make more money, get better clients, and still love what they do. She put together a resource full of proven strategies and insider secrets guaranteed to help creative types get the business help they need so they don't have to starve anymore! Go to www.MyCreativeBiz.com.