The trends in the global retail industry in undergoing some important changes, factors like the customer spending habits, the changing purchase pattern and the global economic condition have triggered the changes.
Also, the competition among the retailers has increased significantly over the past few years. In such circumstances, the retailers are trying hard to come up with new and innovative strategies to survive the competition and stay afloat in the market. The major players in the retail industry like InterGlobe are fast adapting to the transformation. The company is a conglomerate and it has presence in almost all the countries in the world. It offers its service across different niche including aviation, tourism, hospitality, and retail and information technology.
The top trends in the retail industry are discussed below:
Informed buying decision
Today, consumers are always wary about the various brands available in the market. More and more consumers around the world make an informed buying decision and are demanding information about the credibility and the reputation of the brand. In such circumstances, the retail brands too are working towards fulfilling the demand of the customers. The retailers around the world are providing special training to their staff to be experts in their field and thereby provide valuable information about their brand to the end customers.
Use of personal data to provide better service
Today, with the more and more customers prefer to buy things online. The online retailers are using the personal data shared by the customers to provide them better customer service. Also, today, the retailers encourage the customers to share their feedback about the service and also ask them for their recommendations.
Increase in the popularity of private labels
Over the past couple of years there has been an explosion of ‘private labels’. Retails traders, department store owners, clothing retail traders are all investing to create their own brand. The private labels haven bee a huge hit among the customers and it has helped the retailers to win the customer loyalty. The customers are also enjoying the benefits of purchasing goods at lower prices owing to the private labels.
Following of Ethics
Today, the customers are paying attention to things like organics, animal welfare, recycling, human rights and environmental impact. Customers have shifted their loyalty towards brands that act responsible towards these issues. There are only a few retail companies in the world that are ethically driven and are sensitive towards ecological sustainability. The InterGlobe reviews would aptly reflect the company’s ethical policies.
Targeting the ageing population
Today, people are living longer and in general the standard of living of the global population has improved than it was a decade ago. Previously, the retailers didn’t consider the people aged about 50 or more as their target audience and they were focused on targeting mainly the younger demographic. Today, however, the trend has changed significantly as the retailers have realized the potential of targeting of the ageing population. Several companies are revising their advertising strategies and are focused on capturing the attention of the aged population. InterGlobe reviews would suggest that it is one of the few companies that has specialised strategy for the ageing population.
InterGlobe Complaints are misleading
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