Flyer, commonly known as pamphlet, is a form of paper advertisement, which is widely distributed in public places, handed out to individuals or delivered in bulk through mail
Apart from handing out in the streets, flyers are also posted on bulletin boards, telephone poles, walls and other surfaces. They can range from inexpensive photocopied versions to glossy, colourful leaflets. In the current generation, electronic flyers are sent by some organizations through e-mail which saves money on hiring people for flyer distribution, printing and on paper.
Flyers are an effective advertising and marketing element for establishing brand name and expanding the customer base. They are generally used by individuals and companies for product promotion or popularising upcoming special events. “Promotion” is a term used in marketing management that refers to raising cognizance about a brand or product by presenting information to consumers to differentiate a product and increase its demand. Akin to other marketing tools, flyers have their own set of advantages and limitations, which we will discuss here:
Flyers are easy to interpret: They are kept quite simple and generally have brief and compact details about the product written on one side of it. Marketing professionals engaged in flyer design in Auckland uses large fonts with captivating headlines and few words to capture the customer’s attention at once.
Flyers are very efficient and inexpensive marketing tool: Flyer designing requires a computer, printer and a photocopy machine. They can be printed on both sides as well as photocopied to produce more copies. The photocopied versions will cost about a few coins per flyer to the company. For high quality leaflets, companies can install inexpensive digital printers.
Flyers are easy to produce and time-effective: Flyer designers don’t have to be expert in brochure designing, though it is recommended in one way or another. They can be easily made following few effective designing tips and prepared for production within a day unlike other marketing strategies which requires months of market research. They are more time-effective marketing tool than other advertising methods.
Flyers provide flexibility in design: They provide a range of options pertaining to design and decorations of it. Apart from using vivid colours and distinct fonts, we can use meaningful pictures to illustrate the core idea of the product. Photographs convey the idea more easily than words. We can choose design from the variety of templates available online.
The benefit of feedback: During flyer distribution, there is confrontation between the consumer and the marketer who gives feedback to the company about the immediate product reaction. Such quality feedbacks are beneficial for increasing the consumer base by improving the service delivery and understand the expectations of people.
However, flyers fail to make a long term impact as they are usually discarded by customers after going through it for a few seconds. Many people don’t even read the information and throws it away. Commercial flyer delivery in Auckland is done by small home based business, as well large commercial organizations. There are many enterprises for flyer design in Auckland who charges hefty amount for flyer delivery although some are proficient enough. Flyer rates depend on the type of service and the efficiency of the distribution company. It is best to go for reputable ones having huge circulation chain to broadcast about the product to a wider customer base. Flyers are the best marketing tool as long as the people working in the flyer distribution company are responsible and have adequate knowledge about it.