Advertising In Business

If you are thinking about hiring a firm to handle your advertising, you need to think carefully. You are paying someone else to think, first of all. and if you are the person that busted her butt to get where you are, maybe you should be doing the majority of the thinking. Those firms are very expensive and right now may be the time for a more grass roots approach. That means doing it yourself.

Giant corporations can afford to blow wads of cash. The smaller fish have to be more frugal. You can do some good down to earth marketing right in your own neighborhood. There are all sorts of small scale marketing that you may have never thought of. That is why it is always good to do research before embarking on new territory. You really don't have to pay someone to get ideas for you.

A referral can be very good for marketing. You have someone who knows your business and is happy with the way things are run. They could bring new people in to try you out. This works great for a gym type of place. If a paying customer brings in a friend to try the place out then they could get a percentage off of their monthly enrollment fee. If that person signs up then they could get a bigger discount or have the chance to get one of your services for free, like a pedicure or spa treatment. This would be very motivational.

Acquire name Recognition:  One of the best ways to get attention for your business is brand and name recognition.  There are many ways to accomplish this.  You can use good signs and even take out an ad in the local paper.  You can also get a news reporter to write an article about your business especially if you have something special happening at that time.  You can imprint your custom logo on t-shirts, hats, and coffee mugs and hand them out to your customers and they will be advertising for you every time one of these great promotional items is in the view of others.

Opening you business to people for events can work well too. For a coffee shop or restaurant this is probably old news. There are all sorts of groups that need space to meet. They will need refreshment while they are there naturally. I was a member of a deaf club back in college. The places we went got a huge boost in business on that particular night and they welcomed us with open arms and drink specials.