Analyzing Consumers: Who Are Most Likely To Buy Titanium Jewelry?

For jewelry sellers, it is important to know whether a certain product or design will be lucrative by analyzing if there is a guaranteed market for such product. Just like other previous metals before, titanium jewelry is reemerging as a great metal not just because it is a high quality material but also due to its profitability. Market experts and analysts say that titanium has a unique niche in the jewelry industry because there is a specific type of consumers that are guaranteed to buy such accessories.

Today, many male consumers gravitate towards jewelry made of titanium. The male consumers of jewelry have steadily increase in number for recent years and many expect that it would still continue to rise. Men who buy titanium usually do so as casual jewelry having an impression that it as a very masculine metal because of its particularly brilliant luster. But titanium is also purchased by male customers who are looking for unique wedding bands or engagement rings that can be a used instead of gold, silver and platinum. Mostly due to the continued increasing demand and value of precious metals, customers today are inclined to look for alternative metals like stainless steel, tungsten and titanium as substitutes without sacrificing quality and style.

Standing out in every respect, titanium is mostly noticed by forward-thinking, early adopters or people who are more inclined to try new and unique products. With its rich past as a metal utilized in military and aerospace applications plus its perfect lightweight property and durability, titanium gets the interest of many consumers who wants to be unique and be the first ones to try out new great products.

Today, buyers of titanium accessories are not limited to men as there is a rising market among female consumers when it comes to this type of jewelry. As more and more designers and manufacturers create beautiful and stylish titanium accessories for women, the percentage of buyers in this market is predicted to be more likely to increase in time. This has also been observed with the rise of stainless steel jewelry which had also started to be popular among men and later on to women as well.

There are a lot of factors that might have affected the rising popularity of titanium accessories. The easier and cheaper processing of titanium contributed to its better accessibility for the jewelry industry which prompted the increase of designs and styles available for consumers. In addition, despite not being a precious metal, titanium products prove to be popular as wedding bands mostly due to its unique properties and history as a special material used in high profile military applications. But one of the best reason of this metal’s popularity is probably due to the shifting perspective of consumers with regard to value being independent to the price when it comes to accessories and jewelry, leading to titanium’s ongoing profitability.

Having a unique niche in the market today, titanium jewelry can give precious metals a run for their money as it continues more and more to rise in popularity.