As a busy CEO, you likely don’t have a lot of time to sit and do nothing but think. But you should – here’s why and how you can add more thinking time to your schedule.
As a busy CEO, you likely don’t have a lot of time to sit and do nothing but think. But you should.
Entrepreneurs tend to value doing above contemplating. But this kind of thinking will help you with your doing.
The Value of Thinking Time
When you’re busy with activity, certain parts of your brain are engaged. You’re following a get-to-do list. You’re directing multiple people. You’re juggling a hive of activity.
In the midst of all that, it’s hard to allow new perspectives in.
That’s what thinking time is for. To let your mind wander, pulling different experiences and knowledge from your memory, and integrating them.
These Top CEOs Do It
When you commit to thinking time, you would not be alone. Warren Buffett isn’t as busy as you are. One of the wealthiest people in the world, he estimates that he spend 80% of his time reading and thinking.
Brian Scudamore, CEO of $250+ million O2E (Ordinary to Exceptional) Brands, sets aside all of Monday just to think. He describes leadership as surgery, aiming to have maximum impact with minimum intervention. So he no longer feels that putting in long hours means more effectiveness.
5 Ways to Incorporate Thinking Time
How do you start to make this happen on a regular basis? Here are 5 ideas:
Taking time to think when there’s work to be done can feel like a luxury. It’s not. You don’t have to be busy with activity all the time to be adding value. Thinking time allows you to respond to emerging and evolving situations.
The successful CEOs who make it a part of their schedules are a testament to time well spent thinking. It’s an opportunity to increase both your company’s revenue and your impact.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.