Banner stands are the most affordable and portable of the tradeshow displays. You’re squeezing tradeshows into your weekends after working all week; t...
Banner stands are the most affordable and portable of the tradeshow displays. You’re squeezing tradeshows into your weekends after working all week; these options help you quickly get your booth together without having to take hours to set it up or hours to take it down after.
There are several different types of stands for you to choose from,
so you’re sure to find the right price point for your budget.
The retractable stands are the most popular because they’re so easy to use. They have a pull up feature that keeps the set up process to a few easy steps. The banner is housed in a scroll, and when it’s time to put everything together, you just pull out the banner and clip it to the pole. You can even choose a double sided vinyl that will show off your graphics to people coming from both directions.
Hanging banners are more expensive, but they’ll pay for themselves in spades. They are easy to spot at crowded trade shows, advertising your business and the exact location of your booth. You can choose from a variety of sizes and shapes. There are circle, triangle and square designs. You’ll probably want to base your decision on the other kinds of displays you’re using. Make sure they’re compatible.
You can equip hanging banners with large graphics that will really pull the crowd’s attention to your stand. You can use your own logo or pictures of the products you sell. Not only is this a benefit to you, but it serves your potential customers. They already know what they’re looking for, and this just makes it easier for them to find it. You’ll be doing them a favor.
Specialty banners move. They endlessly scroll your banner, which gives you the option to put more on your advertisement. The movement is also going to get people’s attention as they walk by. They’re attractive, and their novelty alone will get people coming up to talk to you, just so they can take a closer look.
Talk to your supplier about other options that would work well for your business. Many distributors will give you a discount on bulk orders. Just make sure you have the room to store the extras. Getting a discount is great, but if you have to stash the extra units in your guest room at home, it may be a bigger headache than it’s worth.
When you’re ready to place your order for banner stands, there are a few things that will help things go smoothly.
Order in advance. This will protect you on many levels. If there are any errors in your order, this will give you time to work them out. If there are any delays in shipping, this will keep you from having to put in a rush order somewhere else, or set up hand drawn poster advertisements in your booth. Be prepared, be prepared, be prepared.
Find a supplier that emphasizes quality. Economical doesn’t have to mean cheap. Find a supplier with 13 ounce vinyl that’s curl resistant. This will ensure you get more wear out of your product, and it will be more attractive, too.
How many shows are you going to do? If you’re doing two shows every five years, you probably don’t need to spend the extra money on a display that is built to hold up for multiple shows a year. On the other hand, if you’re signing up for every event, you’ll want something that will hold up under the pressure of being put together so often.
How big is your booth? You don’t want to clutter your little area with more displays than you need, but you don’t want to be swallowed up by empty space, either. If you know how big your space is, you can go ahead and sketch out how you want it to be set up. This will help you determine the appropriate number, and size, of displays to order.
Banner stands are a great way to fill out your tradeshow space, and to make the most of it. Whatever style you decide on, make sure to work with your supplier on the right design for your business and clients. This will help you establish yourself as an expert at the next trade show, and for many trade shows to come.
