Being A Green Business Means Going All The Way
Of course it is a wonderful thing to be running an Eco-friendly
business; however many times companies will market themselves in this
way but actually do things that are inconsistent with running a truly
Of course it is a wonderful thing to be running an Eco-friendly business; however many times companies will market themselves in this way but actually do things that are inconsistent with running a truly green business. Although, these acts may go unseen by many in the public, you may be surprised at how many Eco-conscious consumers realize that your mission statement and your actions are going in two different directions.
Going green does not mean selling actual green plants or garden ornaments. There are many plants that are grown by destructive methods. Remember that before you hang a bunch of pots up to look good. If you have any students on the payroll ask them to find some information for you on the subject. They will probably get a kick out of it.
If you want to market your business as greener, and you aren't really sure where to start then try some of these getting started green tips: 1. Replace regular light bulbs with energy efficient ones. 2. Purchase office supplies and promotional gift items that are made of recycled materials. 3. Make all customer communications via the web instead of through USPS. 4. Make contributions to recycling efforts in your community. 5. Keep all customer client records in your computer database instead of maintaining paper files. 6. Use logo cloth bags for your customers shopping needs instead of paper and plastic which both wear on the environment. 7. Find ways to recycle things you accumulate as waste such as toilet paper and paper towel rolls can be used by a local scouting group to make crafts. 8. Join recycling group efforts like Free Cycle and other groups designed for giving stuff away instead of sending it to the landfill.
Before you start telling the world that you have a green business make certain that you know what you are talking about. If it is to attract customers you will probably pull people in that are very knowledgeable. They will see immediately that you either are or are not honoring your pledge of Eco-friendliness. You can ask for ideas from customers and look at the library for help with the subject.
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You can find cute promotional products that are made from recycled materials. You might consider having some custom shirts made using soft organic cotton shirts.