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You probably really do not know what is in store for you now that you are starting an online business. And I thought that startting an online business was the hard part. Here we go into the unknown.

A work from home mom or an owner with five physical stores now has entered a new realm and must be certain they understand the web. Most of the time, a person's first experience with the computer consists of one of two things. They may play games to get used to using a mouse and forget how uncomfortable they were with the computer. An item that is embarassing to purchase may be found on the web in the privacy of your own home. Many business owners are clueless about the web.

The first and one of the most important terms to learn is search engine. New users may start by looking up a term or word on the web. Yahoo and Google may be terms they are familiar with. Ask Jeeves and Yahoo are just two of the web's search engines. Search engines are in competition with one another. Ever noticed all the ads on the sides of the search engine results? And that the first entries of your search are a different color and state they are paid results? Competition is high for those advertisements. You have to pay a lot sometimes to obtain the first ad spot. Your products or services will be found by using certain terms. You need to figure out what they are. Find the terms and you will know how and which search engine results to advertise on.

Easy enough. But it takes a lot to locate the winning combination for your search results. So you find what you feel is the best word search combination. Then you apply to purchase ads there. But it is such a popular word search phrase that the cost per ad is too high. So you go back and try other combinations. The winning one will be the one that ends up making the most sales for you. And the research data on the ad will be there for you. Search engines can be our friends.