What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn’t start by working 24 hours a day designing clothes. The first thing he did was to change his name to Ralph Lauren. Branding seeks to create a better perception. Not a better product. So your role is to make the changes necessary to create a better perception. The principles for creating a “Personal Brand” are spelled out in great detail in “The Brand Called You.” In this book, you will understand, too, that it’s not enough “to understand the principles.” What you will need further is the flexibility of mind to actually adopt and use these principles.
This book is about more than helping you survive your first year of business. It’s also about getting out of your “survival mode” and turning your business into a consistent profit-making venture. It’s about reaching the potential you know your business has. Most of all, it’s about your branding being as strong as your skills, and making more money than you ever thought possible.
By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com/freearticle.htmA Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs
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Book Summary : Primal Leadership
This article is based on the ... book: Primal ... To Lead With ... ... By Daniel Goleman, Richard ... Annie Mckee ... by Harvard Business School Press
Book Summary: What is the Emperor Wearing
Once upon a time, an emperor who loved clothes was approached by two con men who made him an offer he couldn’t refuse. They promised to weave him a special cloth that would be invisible to anyone that is stupid or unworthy of their position. As the work proceeded, theemperor sent high-ranking officials to inspect the cloth. While these officials saw only air where the cloth was supposedly being made, they reported that the work was proceeding well for fear of being considered stupid or unworthy of their rank. Finally the emperor and his entourage came to inspect the cloth. None could see it, but all, also fearing to be known as stupid, proclaimed its magnificence. The con men pretended to cut and sew while everyone supported the deception. When the emperor wore clothes made from the “fabric,” the crowd likewise pretended to see clothes. A small child, viewing the naked emperor, announced to all that could hear: “theemperor has no clothes!”
Book Summary:What Color Is Your Parachute?
The best-selling job-hunter’s bible for decades, this indispensable resource is a complete handbook for peoplewho are on a quest to find their mission in life, or at the very least, the next good job that will put food on the table. Whether you are a fresh graduate, never finished a degree, or are searching for your deeper calling after many years of work, this is the book for you. You may need a temporary job, but the book strongly suggests a major life-changing one!
