Branching Out Within Your Own Business

You already have the space, now the important thing is to make the best use of it. It might be a warehouse, open areas in your store, or anything else. During the current economic crisis, it's important to make the best with what you already have. That means using the physical structure of your business to the best of your ability. You pay to rent the entire space, not just the part you are using.

Adding to what they already have is how many in the business world are surviving. It doesn't cost much to make better use of your space because you are renting it or own it anyway. Don't be afraid to take ideas from your competitors. Check out other stores and businesses that are successful and look at how they put their items on display. You can learn a lot.

For a specialty wine shop it would make sense to stay open late to have wine tastings. You could adjust the way you have your inventory displayed and have a few stations set up with different wines. If you cater this then you can get a nice price for tickets to this event. You can also have some promotional aprons and wine keys that are nicely decorated with your logo for everyone to take home.

In a small specialty grocery store there might be room for some long tables where you cold have some instructional work shops. This could be something fun, like cookie decorating or cannoli making. There are many things that you can get people interested in that involves food without actually having to cook it. This could be something that happens every weekend and for a small price each participant will be able to take home the goodies that they make along with a handy promotional bag with your logo or some promotional measuring cups.

It doesn't matter what your product or store is. You have the space, so why not make the best use of it while promoting your store or business. Whatever you do, make sure you have plenty of promotional items for your customers to take home. They'll remember the experience for a long time.