Building a Custom Healthcare CRM System

A healthcare CRM system, also known as healthcare relationship management software, keeps doctors connected with patients and manages interactions between them, grants healthcare providers real-time visibility into the patient care flow, and automates business processes. CRM software allows clinics to:

• improve and speed up communication with clients
• provide a personalized patient experience
• allocate and schedule resources based on resource availability and capacity
• store all medical data in a central location
• effectively track health records
• receive useful insights into their business performance
• collect patient feedback

We’ve already talked about developing custom CRM software, but today we’ll focus on customer relationship management in healthcare. Read on!

Market Research Future estimates the global healthcare CRM market was worth almost $9 million in 2018 and anticipates it to grow at a 13.4% CAGR through 2025. What’s the secret sauce for such market growth? Advances in information technology (IT) and communications, a growing focus on patient engagement, and rising demand for structured data. 

But with so many ready-made CRM solutions available, you might ask yourself: Why should I invest in a custom CRM? There are several factors that can influence your buy vs build decision:

• A healthcare organization has a unique structure and involves a vast network of participants. To make the most of a CRM solution, it should cater to your specific needs. The best way to make sure it does is to develop your own healthcare CRM software.
• The healthcare sector is the biggest target for cyberattacks, so healthcare software requires strong security mechanisms. With custom development, you can design a system with security in mind from the very beginning. You can include security measures such as data encryption, HIPAA-compliant data storage, multi-factor authentication (MFA), multilevel database security, biometrics, and digital signatures.

Read also: Privacy and Security in Healthcare: A Must-read for Healthtech Entrepreneurs

• There are different types of medical services, and it can be a real challenge to unify data across systems. A custom CRM can collect and harmonize information across departments like labs, supply, billing, and delivery.

In addition, a CRM in the healthcare industry can help your clinic:

• Eliminate human errors. CRM software automates the majority of administrative tasks and processes so you’re able to minimize human interactions and reduce administrative errors such as incomplete or inaccurate medical records.
• Reduce no-shows and late patients. Since a CRM notifies patients about upcoming appointments, you can cut down on no-shows and decrease the number of patients who are late. Additionally, a CRM helps healthcare providers follow their schedules more closely.
• Gain insights into patient satisfaction, the number of patients by department, the chances that patients will refer someone to your clinic, etc.
• Efficiently track referral patients and maintain all important health data in a single place.
  
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