Business Marketing with Negnu

Business is part of human daily life. It is a process that involves not just the profits we get from sales, but essentially everything where there is exchange of items and money involved. Marketing is a process where there is promotion, transaction, and interaction with different parties such as the sellers and the buyers. Business marketing is the practice of individuals or organizations facilitating the sale of their products or services to other individuals or organizations that in turn resell them use them as components in products or services that they offer, or use them to support their own operations. To simply put it, business marketing is also known as business-to-business marketing wherein trade involves two or more different businesses. Negnu is a part of this chain of interaction and in fact, almost all companies today participate in the marketing of business.

In Business marketing, business markets are markets for products and services whose clients include government bodies, institutions such as hospitals, and other companies. The purpose of buying goods or services from other businesses includes resale distribution and use for the company's own consumption. Resale distribution is the process of selling goods or services at prices aimed for business-to-consumer markets where the prices are relatively higher than previously acquired. The factors that distinguish business marketing from consumer marketing are the nature of the client and the purpose of the product to the client. Negnu, being a business itself, also engages in this marketing of business due to the fact that most of their clients are businesses themselves.

In business marketing, the negotiation process between buyer and seller is more personal. Due to the fact that there is less advertising involved, business marketing relies on direct mail efforts and trade journals. There is little budget involved in promotions and promotional strategies which is why referrals and direct proposals play an important role in the marketing of business. With Negnu's large network of companies as well as online listing services, companies engaged in marketing of business can surely find actual and potential clients and providers. A large network of companies like Negnu can help circulate promotions and awareness of a client's products or services among its own circle of business partners and associates as well as to the general audience.

It is a known fact that, today, companies rely on other companies to thrive and survive. There should be a good balance of businesses due to the fact that businesses are also both consumers and providers.