Call Center Services

Big business houses like banks, insurance companies, multinational corporations, financial services, mutual funds, stocks and shares brokers, and others generally have a large customer base. These businesses need to answer huge volumes of calls or enquiries from their customers regarding their day to day concerns. To meet such needs they have come up with the innovative idea of setting up special branches in their offices to deal with these calls. These branches are called call centers.

The staff manning these call centers is equipped with the data that contains all the information about the customers. Since the amount of data is huge, it is stored in computers and programmed in such a way that the moment some customer raises an enquiry, it is answered with a click of the mouse. Telecommunication and computer technologies like Automatic Call Distribution (ACD), Interactive Voice Response (IVR) and Computer Telephony Integration (CTI) have been developed so that the phone calls and answering are synchronized with the computer interface. In this way the customer service specialist of the call center, on receiving the call, answers it in your company name treating the caller as if he has actually visited the company office. This synchronization of the phone calls with the computer interface facilitates an uninterrupted answering service and eliminates any delay in providing answers to the enquiries.

The call center staff is also equipped with centralized telecommunication equipment to monitor and route the enquiries of the customers to specialists dealing with their concerns. This is done by using call-routing software in conjunction with Voice over Internet Protocol (VoIP) technology. As soon as an enquiry is received, it is forwarded to the specialist who satisfies the customer by referring to the database in the computer.

The work in the call center goes on round the clock, 24 hours a day, 7 days a week, including holidays. The office timings and operations are so devised that callers from multiple time zones are attended to according to the time zones of their countries, For example, if it is daytime in America and night in India, the call center operates during the night in India to answer the calls of the American customers when it is day there. The bottom line is that whenever the customer dials up with his enquires, he is duly attended to.