Car Bumper Stickers and its characteristics

Bumper stickers are labels or stickers which are attached to the bumpers of automobiles. They have messages printed on them so that they could be read by the occupants of other vehicles and by the pedestrians. Bumpers stickers are usually made of PVC and they are about 30 cm by 8 cm (12 in by 3 in). The main purpose of the bumper stickers nowadays is to promote business. They are also used for marketing, criticism, demonstration, entertainment, humor, emotions and fundraising. In the start, the only purpose of the bumper car stickers was to express the views of an individual but later on companies realized that they can be used for marketing and promotion. Companies usually get their logos, mission statements, images of the products or promotional quotations printed on the bumper stickers. In the business world, it is said that bumper stickers are “moving billboards.” They cover a large audience and are considered to be very effective promotional tool. Initially the bumper stickers did not gain much popularity because they were not easy to remove and used to lose freshness under water but then PVC was used in making such stickers. With the help of PVC, the die cut vinyl stickers became easy to remove and had a longer life. Whether the bumper stickers are produced for companies or an individual, the most important thing about them is that the message they are conveying should be visible and readable. Therefore it is necessary to focus on the content and design of the stickers. As the viewer, whether it be a pedestrian or someone driving an automobile, has a very little time to see the bumper sticker, thus the sticker should only contain a small message or a punch line which explains a lot but in just a very few words. This is the reason why many companies prefer using logos or images on the stickers. It is actually not that easy to pursue consumers or customers to place any company’s sticker on the bumper of their cars. Therefore businesses are using different techniques to convince their customers to place this bumper sticker. Some companies offer cash while others offer extra benefits and services to customers in exchange of placing the bumper stickers. Usually CMYK printing process is used to print these bumper stickers. This printing process ensures the quality of the product. This process is also considered to be the most effective and economical for advertising tools. Some printing companies also offer PMS (Pantone Matching System) Printing Process. There are also different quality control checks to ensure the optimum quality of the vinyl wall stickers being produced at the printing companies. Glossy or Matter lamination is also done after the printing has been done because these last touches give a glamorous look to the stickers and also make them more attractive. And in the case of such stickers, it is all about how attractive and eye-catching they are. Thus companies spend a lot on the appearances of these stickers.