Carrying 99 Cent Merchandise Attracts Shopper Attention
It is important to note that 99 cent does not mean cheap merchandise as far as quality is concerned. Make sure that you only sell high-quality items, since this will contribute to a good customer experience - hopefully prompting them to come back and give your store more business.
Dollar stores are known for helping people to save money. Instead of offering products at a $1 price point,
consider stocking the shelves with 99 cent merchandise. Although you are just saving customers a single penny, the lower price will attract shopper attention.
There are plenty of things that households around the country need every day. They include things like toilet paper, paper towels, soap, detergent, and household cleaners. People will look to get these items as cheaply as possible.
Core consumables will attract enough attention to get people in the door. After they are inside, you will want to have other types of items in there that will attract their attention too.
It is important to note that 99 cent does not mean cheap merchandise as far as quality is concerned. Make sure that you only sell high-quality items, since this will contribute to a good customer experience - hopefully prompting them to come back and give your store more business.
Providing customers with excellent customer service I just as important as having high-quality merchandise. Quality customer service is one of the main areas that you can compete with larger, more well-known stores in.
It is quite obvious that this merchandise will not attract shopper attention if it is not there. Keep an eye on your inventory levels. You could pay dearly by losing customers if you run out of important products when they come in looking for them.
On the flip side, you do not want to keep too much of this kind of merchandise in your inventory either. There is not much of a reason to spend a lot of money just to showcase most of the products in the back of your store. You will not start making your money back until you get them out on the shelves. You also want to avoid keeping a lot of slow-selling merchandise in your inventory.
As mentioned earlier, 99 cent merchandise is not the only thing you should put on your shelves. Surprise shoppers with other types of products that your competitors may not offer. You would need to keep an eye out for deals offered by liquidation and closeout companies. They will not last very long, so you would certainly need to act quickly if you wanted to take advantage of them.
If you want to have a successful dollar store, then you will need to sell high-quality 99 cent merchandise. After attracting the attention of shoppers, you can entice them with higher-priced products.
