Sam Benton discusses retail therapy and differentiates shopping for mundane essentials and the more pleasurable (indulgent) luxuries.
Copyright (c) 2007 Sam Benton
Whoever you are, whatever your circumstances and without knowing another single fact about you, I'm prepared to wager that for you, there just aren't enough hours in the day.
Like almost everyone, you have too much to do and not enough time to do it in. OK, so I'm not psychic and I've picked on a very popular theme that affects, well... almost everyone.
Between your job commitments, your family, and health and lifestyle commitments when exactly do you find time to go to the shops? Whether it's for groceries, for clothes, for the little luxuries that lift your spirits or for the spirits themselves for that matter.
Most of us divide retail therapy into at least two categories: The mundane essentials and the more pleasurable (indulgent) luxuries.
Mundane essentials like groceries and clothing (usually work or school clothes) take a little more effort to shop for and are difficult to get excited about. Shopping for more pleasurable luxuries on the other hand is never a chore and if you're like me, you'll always find the time.
Fortunately we now live in an age when both mundane and pleasurable shopping can both be done from the comfort of your own armchair.
A loaf of bread, a pair of socks, a blouse, a tie, a carton of milk, a school blazer, a torch, an armchair, a lemon cheesecake, a lemon cheesecake maker for that matter, virtually anything you want or desire can be sought and bought with the click of a mouse.
No queues, no heavy lifting, no concern about closing times, no fear of losing the kids and all with a cup of tea and a biscuit, oh and with your feet up!
This may not sound like something you'd like to do on a weekly basis, after all, isn't half the fun of shopping about touching and feeling and trying things on, but if shopping from home from a catalogue or online frees you up to indulge in some serious and enjoyable retail therapy, then it's got to be worth a look hasn't it?
Catalogue and home shopping companies are becoming more and more creative by the week in their ability to offer excellent choice and value for money, while expanding their product ranges and really focusing their efforts on creating an enviable and alternative shopping experience for you and me, the consumer.
Whether you're shopping for the essentials, for pleasure, a loaf of bread or an entire new wardrobe, catalogue, home shopping and the internet are able to provide a solution, and the outlook couldn't be rosier.
As always, Happy Shopping
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