Checkout is the Ultimate Impulse Dollar Store Sale Time

When running a dollar store, it is important for owners to offer impulse items since they will help increase the overall dollar store sales.  It is best for you to put these items in a variety of locations around your store.

However as you will quickly learn when running a dollar store the checkout lines offer the best place to put these impulse items.  By the time customers come to the cash register, they are in the mood to pull their wallets and purses out and buy.  Having a great dollar sale right in front of their eyes is certainly a good decision.

Not only do you need to offer these impulse items, but you need to pick the best ones to display.  The ideal items are packaged to gain the customer's attention easily.  Colorful products work well near the checkout.  Interactive items work particularly well too, since customers will be far more likely to buy the product after testing it out.

You should not just setup a dollar store sale offer near the checkout and leave it there for months on end.  When running a dollar store it is much better to switch up the products every so often.  Your repeat customers will get tired of looking at the same offerings every time they come in your store.  Changing the impulse display at least once every month or so should be sufficient.

One of the best things about setting up impulse items near the checkout is there will always be an employee nearby.  You can train your employees to help push the sales of these items.  Simply calling their attention to the new product should be enough.  Your employee could also show the customer exactly how the item works.

You should be aware there are many different types of items you can use for your dollar sale near the checkout.  Jewelry is one of the most common.  Brightly-colored jewelry should get your customer's attention and they can easily try it on to see if they like it.  Make sure you setup a small mirror conveniently nearby.

Pens are another option you can try.  One trick is to ask customers to fill out a survey while they are checking out.  You can have them fill it out using a high-quality pen you just happen to have for sale at the checkout.  If they love writing with the pen, they will likely be interested in buying it.

All who are running a dollar store should make use of impulse items.  It is best to have these dollar store sale items on display near the checkout, to ensure customers will notice them.  Make sure you switch up the display every so often.