China Business Events in London: The Potential of Baidu SEM

Being one of the promising business houses from Western halves, if you’re on the lookout to expand your market access in China, having a strategically designed marketing plan that primarily includes Baidu SEM is, undoubtedly, one of the finest and most dependable ways to come in the limelight in the enormous Chinese digital market.

While almost all businesses from SMEs to big houses emphasize on SEO or social media marketing plans rather than Google search engine marketing (SEM) or Google PPC, since the most searchers believe to go with organic SERPs in the West instead of less likely to put attention to Google Ad Pages, the unique approach of the Chinese community to go with Baidu SEM may be wondering you. Nevertheless, with due respect to SEO activities, what we like to say is basically when it comes to Chinese consumers, apart from noticing Baidu’s organic search results, most Chinese searchers love noticing the Ad Pages produced by Baidu, and many times it happens to be a factor of their shopping criteria.

Appears interesting!!! Like to know more, well, get the unique chance to listen to knowledgeable brand speakers and successful Chinese business personalities on Why Baidu Search Engine Marketing- in China Business Events in London. Here, in this article to highlight key factors, why you should be given special importance to Baidu SEM.

The Biggest Share

According to different studies, with more than 72% of market share in China, Baidu has been cited as the largest Search Engines and advertising platform in China. Despite the fact, that Baidu has competitors, but none of them comes even near to Baidu, and that is why, without having a presence in Baidu as well as Baidu SEM, you can hardly earn recognition or built the brand image in China. Similar to Google, it’s ubiquitous. Apart from having the presence of 400,000 display ads in Baidu’s SEM, the largest search engine in China campaigns more than 600,000 company websites in China.

China Enjoys Baidu’s SEM Ads

Though it may sound astonishing, however, the digital landscape in China demonstrates its distinctness while indicating more than 67% of Chinese consumers feel attracted to study corporate ads and greet such advertising. As we said in various phases about the distinct consumer preferences, attitude, and buying behaviors in China from that of the West, it once again showcases that while most searchers in the west can hardly stand advertisements even to paid-ads, and spend a negligible time to get through them, the reverse is true in China – they consider that whereas brands are prepared to pay for those ads, there must be something worth and get engaged as well as share the same with their followers.

Marketing and Branding

As of day, Baidu welcomes more than 6.5 billion search queries on various products and services. Thus, the search engine counts customers living in the furthest corners and across China. With its world across reach, as more people are connected to Baidu as opposed to other platforms in China, this extended reach can be well utilized in marketing plans that help boost the corporate image and building brand awareness. When it comes to your marketing and branding, it’s exactly the right time to reserve your seat and ensure your presence in China business events in London, listen, and share your viewpoints with the prominent business personalities and experts from marketing, advertising, and branding.