Like Nike shoes, Nike air and Nike running also enjoy a great fame. Nearly everyone is familiar with them. If people love Nike shoes, then they should...
Like Nike shoes,
Nike air and Nike running also enjoy a great fame. Nearly everyone is familiar with them. If people love Nike shoes, then they should have Nike's logo as well as its slogan in mind. As to Nike's slogan, "Just Do It", with a strong effect to the promotion process, it can be considered as one of the most successful slogans.
"Just Do It" is one of the most well-known slogans in sports field and it appears in all corners of the world. This slogan show people, especially the young the spirit of cool and stirring. In addition; this slogan is absolutely a qualified one. That is, it meets the needs of a slogan, say, short, concise, direct, memorable, effective witty and so on.
About this motto, it is sure to be one of the most classical one. Simple, clear, and oral, all these are the characteristics of this motto. And for different people, if they explain this motto from different points of view, then different meaning may be acquired. This is similar with what Shakespeare said: there are a thousand Hamlets in a thousand people's eyes. For instance, for a customer, he or she may get the meaning from this slogan, namely, "this is my choice". And I will get it then wear it. while for the businessmen, they may tend to explain this motto in this way, "try it". Additionally, a richer meaning would be endowed to this slogan in different contexts or situations of daily life. For example, it can be understood in this way: just does what you'd like to do and insist until you make it.
According to the Center for Applied Research (CAR), Nike's slogan, "Just Do It", is probably one of "one of the most inspirational brand statements of all time".
The Center for Applied Research made a research about Nike company. From this case study, the creation of Nike's slogan can be revealed. In 1988, a meting was held between Nike Company and the Wieden & Kennedy advertising agency. Then this slogan came into the world. Now, when it comes to Nike products, people tend to think of Nike's slogan as well as its swoosh. These two things seem be symbols of Nike products.
The motto "Just Do It" has encouraged most customers to get Nike shoes to achieve their dreams. If the young expect to be runners, and if they choose Nike running shoes for training, then when they are faced difficulties, and tend to give up, the slogan on Nike shoes will offer them great encouragement. Besides, the basketball players will also benefit from Nike air max series which are high-qualified with excellent jumping materials and the endorsement of the famous basketball players like Jordan will prove us that everything is possible. as to Nike's history, it experiences hardships in the process, but the final result is satisfying. Here maybe we can say, if one works hard, and shows great persistence, then success will occur to him or her.
Now, for people from all corners of the world; they are all familiar with this slogan, "Just Do It".
