Gina Read

Choosing A Name For Your Website

Your website name is the foundation for your business online and it is worth spending a bit of time to consider it.  You need to think of a domain name for your web site that's easy to remember. It should be related to what your business does, sells or provides.

Maybe you already have a business name you'd like to use. If you don't already have a name here are some ideas to help you think of one :

Your Name + What you sell - eg. JuliesVideos, BillysBikes etc.

Descriptive name - eg. FantasticSocks, MyFavouriteMusic

Anagrams - If you have a long name in mind you might want to consider an anagram of it eg. MyFavouriteMusicAndVideos could be MFMAV (not a very good example but you get the idea)

Random word - Single word sites are pretty much impossible to find these days but if you can think of a good relevant word it would definately be worth getting because they are much easier to remember.

Your Own Name - If there aren’t any business names available, use your actual birth name. You could at least brand yourself. Your own name can give you credibility.

Once you have a few ideas for website names jotted down check to see if they are available by searching on HotDomainMart.com via the 'quick domain name search' at the top of the page - this is also a good name ideas tool as they will make suggestions of other similar site names that are available. My personal preference is for sites that end with .com as I feel that gives a more professional business front and traditionally .com sites are the primary online real-estate, but you could choose .org, .net, .biz etc if you prefer. Once you have decided on a name and established that it is available it is just a case of purchasing the name and then signing up with a good web hosting company such as WorldWideWebHosts.com.

One final word of warning though - be aware of other businesses' trademarks when choosing your web name. Once you have spent a lot of time and effort (and possibly money) building up your online presence you will not want to have to walk away from it all (or worse, face legal action) because you have used a name or logo which has been trademarked by somebody else. Information about trademarks and copyright can be found from your relevant patent office (in the UK that is www.patent.gov.uk)

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