Terry Keenan

Choosing Effective Gift Shop Point of Sale Merchandise

Your gift shop’s point of sale area is the checkout counter, where the register is located, and because many impulse purchases take place in this area it only makes sense to create an effective point of sale merchandise display.

But what kind of merchandise should you include in your point of sale display? And, for that matter, how should you display the merchandise?

Below are three ideas for point of sale merchandise for your gift shop, as well as suggestions for displaying those products.

Bulk Wrapped Candy

For point of sale merchandise displays, it’s best to use bulk wrapped candy rather than bulk unwrapped candy. Why? Simply because it’s easier and more convenient for customers, and customers are more likely to purchase items that are easy and convenient.

For example, in order to purchase unwrapped candy, the customer is probably going to have to find some place to set his or her other items (because we’re at the point of sale location, it’s pretty safe to say the customer is already going to have items in his or her hand), look for the available bags or containers in which to scoop the candy, and then scoop the candy. You might not think that sounds very complicated, but to a mother with her arms full and an impatient toddler in tow, it’s definitely more trouble than it’s worth.

Make things easy on your customer by creating a gift shop point of sale merchandise display of bulk wrapped candy. You can display the candy in traditional plastic containers or glass fish bowls and all the customer has to do is reach in and grab a few. Don’t have time to create your own display? Look into pre-filled displays like lollipop trees designed to stand on the floor by your countertop or on the countertop itself.

Novelty Toys

Novelty toys are great ideas for gift shop point of sale merchandise displays. Novelty toys are small, so your customers can quickly and easily grab them, and they’re perfect for customers of all ages: Children use them as playthings and there are many styles available that are designed for adults to use as stress relievers.

Just like you can with bulk wrapped candy, you can create your own novelty toy display or purchase a pre-filled novelty display. Too, if your checkout counter is near a wall, don’t discount the benefits of creating a novelty toy display on a slat wall or pegboard display. This would increase your point of sale display space by leaving the countertop free for other kinds of merchandise.

Gift Cards

What’s a gift shop without gift cards?

Most gift shops display their gift cards on large shelves designed for floor or wall displays, but if your store is having a sale on certain kinds of gift cards, or there’s a particular brand of gift cards you’d like to focus attention on, consider creating a point of sale display for them.

There are many ways you can create card displays for your gift shop point of sale merchandise display, but the easiest display rack to use is probably the traditional post card racks.

Article Tags: Gift Shop Point, Gift Shop, Shop Point, Sale Merchandise, Bulk Wrapped, Wrapped Candy, Novelty Toys, Gift Cards

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