Choosing Litho Printing services

So how do you ensure you are going to get a quality, value for money solution? The fact is that your marketing collateral will leave a lasting impression on your prospects and it pays to get it right and deliver a professional finish. This is even more the case when and if you may be looking to hire a litho printing service. If the quality of your printed materials is not good, then your prospects may well consider that your products or services are not good quality as well.

Visit their premises and see just what type of a print facility the firm works from in being able to cater for and meet your needs. Your print job is important, so where possible it’s worth visiting the printer yourself, touring their facilities to check out how they perform, ask questions, talk to the staff and generally get a feel for how they operate. The quality and presentation of their premises will reflect the quality of work they produce.

Check the quality of work, especially if this may be litho printing based and go elsewhere if you feel the work will not be up to scratch and on par with your expectations. Ask to see samples of recent work from your short-listed printers that reflect the specification of your project so you can make like-for-like comparisons. Check if the finish is to the standard and quality you require – is there any smudging of the ink – or mis-registered text? Are the images clear or blurred? The reality is that going for the cheapest option can prove a false economy. You could save money before choosing the printing service though you could for sure have to pay in the long term when you realise how poor the work is.

Investigate the level of customer service you will receive and make sure this all ties in well with the quality of the work and the price you are expected to pay. Find out how your account will be managed. You need to be able to trust your printer and your printing account handler and be sure you know they will be open and honest in terms of how they are able to deliver your service requirements. You need to be sure 100% that the service provider will be able to deliver your print needs on time and budget.