Choosing Your Trade Show Display

May 26
07:47

2011

Andrew Stratton

Andrew Stratton

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Having the ability to choose a trade show display which attracts people to your area instead of the competitors surrounding you is imperative to a successful showing at the event. The trade show display rentals of today have evolved to include a wide variety of options, designed to suit any budget. In this article, we will outline a few steps to help you choose the booth or display rental that best represents your business strategy and budget.

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Step 1 – Consider the option of modular exhibit displays. Modular booths offer the benefit of change at a moments notice. As your business,Choosing Your Trade Show Display Articles products and services continue to evolve, the modular setup with allow you to alter the look and feel of your exhibit to best suit your company as it moves forward. This is also ideal for businesses who frequent a variety of trade shows, and who are looking for a different aesthetic to suit each one. Though this option is attractive and versatile, it does take a bit of time to set up. These display rentals come in sets of sections and panels. As such, companies who choose to pursue this option should plan ahead for added set up time.

Step 2 – Check out a customized pop-up exhibit booth. These booths are ideal for businesses looking for an easy-to-transport, lightweight trade show solution, and offer ease in regard to set-up and tear down. Pop-up displays do not afford users the ability to change the look of the booth, as with modular and other more complex options, though they do offer the option of complete customization in the form of various shapes, designs, sizes and materials. Companies who choose these booths are able to travel from show to show very easily, and without much hassle. The display rental can be erected with little effort and minimal time spent.

Step 3 – Table-top exhibits are yet another option. These are perhaps the most affordable booth solution, affording the user the ability to apply their promotional budget towards other endeavors such as unique graphics, give-aways and advertisements. If you are looking for a solution with little up-front cost, little maintenance ease of transport, then this option may be the one for you.

Step 4 - A rental can help to save you time and money in the long run. Unless you are planning on taking part in a variety of trade shows, a rental can offer you the look and space you are looking for without the added costs associated with a customized arrangement. In fact, many of the same companies that manufacture and sell these booths offer rentals complete with on-site delivery. If you are unsure as to how much you will be using a display, you may want to consider a rental at first to figure out exactly how much of an impact it will have on your business promotion. If you find yourself requiring a display rental numerous times throughout a year-long period, it may make more sense to purchase your own.