Coming to a business like yours: webware

COMING TO A BUSINESS LIKE YOURS: WEBWARE!

By
Alan Canton

Whether you sell a product, a service, or a combination of both, those who
are successful have one thing in common... an efficient back-office.

But the “cost” of an efficient office has meant using complex accounting and
order-entry programs that are hard to learn and can require a computer expert
to network many machines together.

The software companies have not been standing still during the past two
years. They have heard their customers complain and many of them are now
coming out with what is often termed “webware” or web-services.

Web services were first made popular by the on-line stock brokers like
Ameritrade. The concept spread to banking, then to payroll services like
PayCycle and now to the full back-office such that all of the major
order-entry, billing, reporting, and financial functions of the office can be
done on-line with services like JAYA123 (www.jaya123.com) and the Oracle Small Business
service.

Instead of buying or downloading a large and complex software package that is
not only difficult to install but difficult to learn, vendors are now
offering on-line services that you simply subscribe to and pay monthly, the
same way you pay your ISP or cable bill.

While programs like QuickBooks and Great Plains won't disappear, a lot of
small and medium size business are switching to webware.

The advantages of these services are many. First, there is nothing to buy, so
you don't end up laying out a chunk of change. Second, there is nothing to
install because you access the software on the web using your browser. Third,
you can use any kind of computer you wish.... as long as it has a browser.
(Some services even run on a Palm Pilot-like device!) Fourth, there is
nothing to backup or to crash. Fifth, you are not tied to any one machine...
you can run your business from anywhere in the world.

The word “security” comes up all the time. But most experts agree that there
is more hype than fact when it comes to Internet security. A well maintained
“locked down” server that runs software designed to be a web-service is just
as secure or more secure than the office desktop, that is easily compromised
by any employee who has access to it, or anyone who might just help it “walk
away.”

And as for “up-time” how often has your desktop crashed compared to how often
your Internet connection has gone down or your ISPs server was not available?
For most businesses, the answer is obvious.

People have been doing their banking on-line for years. Same with payroll and
taxes. There are no known breaches. The back-office order-entry, inventory,
etc., is simply a logical extension of what has been going on in other
sectors.

Should you switch? The answer depends on many factors. If you have many tens
of thousands of customers, you are probably better off with a traditional
desktop, multi-user, network system like QuickBooks or Great Plains. However,
smaller businesses, especially those on a budget, will find back-office
“webware” to be very attractive.

Also, if you have remote offices or if you have vendors (like fulfillment
houses) that might need access to your data, web services are the way to go.
You can buy a “read-only” account and give that to outside vendors (or
employees) and they can use it (anywhere in the world) to view data, but not
change anything. Large firms have Virtual Private Networks to do all of this.
The small business sector will now have the save advantage. The web is the
network!

One of the best things about webware is that you can truly “try before you
buy” without having to download and install anything. The “demo” that you use
on the vendor's web site is the same system that you will use “for real”
when you subscribe.

A lot of business people don't use the latest software products (or they
don't update the software they have) because they fear they will have
trouble installing it or learning how to use the new system.

One of the advantages of webware is that everyone knows how to use a browser.
Well-designed webware is intuitive by nature... just like the web. There is
hardly any learning curve. Contrast that to learning how to use one of the
more popular back-office desktop systems.

There is no underestimating what a well-oiled office infrastructure can do
for your business. Being able to take orders, create invoices, account for
the money, keep track of customers, do your taxes, and create reports to
show you how you are doing are invaluable assets to anyone running a small
business.

With webware, it finally gets easier.