Kathleen Craner

Create a Killer Free Offer to Build Your List

One of the best ways to build your list is by using a squeeze page. A squeeze page is set-up for your potential customers to give you their name and email address in exchange for free products or services. This information is linked with an autoresponder that you then can build a good relationship with your list and send them future offers of products they will buy from you!

Using a squeeze page is one of the best ways for you to build a list. A squeeze page will capture your visitor's name and email information and loads them into your autoresponder. You then can build a good relationship with your list and offer products that they will hopefully buy.

Of course the first step to actually get your visitors to sign up to your list can be a problem. Many people are leery about giving their information due to so many spam offers. You will have to offer them something that they really want and not just any old thing hoping they will sign up. You have to make your offer special and one that will stand apart from your competitors.

So How Big Should Your Offer Be?

Many marketers when just starting out will make the mistake of thinking that a big offer 
automatically makes it a good offer. This is far from the truth. If you have been researching how to  build an online business for any length of time, I'm sure you have seen your share of crappy products and offers. When setting up a free offer, quality is definitely better then quantity. Realize that your offer is how you are making your first impression on your list. By offering low-quality products, you will lose subscribers as soon as you get them. But, if what you provide is good, people will stay on your list and buy from you in the future.

When just starting out, you probably will only be able to offer a smaller size of free items. Just make sure to combine a few high-quality items and you should have a convincing offer. Once you have gained experience over time and learn what works, you can expand your offers.

Keep Your Offer Relevant to Your Niche

Make sure that whatever you offer to your subscribers is relevant to your niche market. For example, if you are in the health niche, an offer for golf training will not get visitors to sign up to your list. You would be surprised how often marketers will try to promote just anything to their lists regardless if it is related to their market.

Stick closely to your niche when creating your offers and you will get more people signing up to  your list.

How to Create Your Offer

There are a few different ways to you can go about creating your free offers. One option would be to combine and package together products that have already been made by other marketers. You can purchase quality PLR and resell rights items for a small investment. You could create the  products yourself if you know how to. Another option is to outsource the creation. Although it could  be costly, you are likely to get a high-quality product that no one else has.

There are pros and cons to all of these options, such as uniqueness, cost and time invested. You will need to decide which method or methods are best for you and what kind of list you are building.

It will take some time to create a killer free offer at first. But once you have a few offers online and  people onto your lists, it will get easier. With a little experience, you'll be putting offers together like a pro.

Article Tags: Killer Free Offer, Killer Free, Free Offer

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