Create an Irresistible Sales/Opportunity Story That Works Every Time!
Network marketing is about storytelling, and whoever tells the best story wins the immediate sale, enrollment, and recruit. Telling the best story is the secret to building an outstanding organization and team.
Network marketing is about storytelling, and whoever tells the best story wins the immediate sale, enrollment, and recruit.
Telling the best story is the secret to building an outstanding organization and team.
Our life and our network’s life are about the quality of the stories that we tell. The better the story, the better the results and the bigger and faster your organization grows.
Mastering the fine art of storytelling is mastering the ability to effectively and rapidly enroll customers: those who buy, re-buy, and encourage friends to buy; and enroll recruits: those who understand the two parts to the business, which are 1) the opportunity story and 2) the product story.
The opportunity story tells why anyone and everyone is almost instantly qualified to create a business.
Debra Jones eloquently says: “You can go from thin air to millionaire, as a network marketer. Do it now.”
Let’s look at what she said. “You” is the sweetest and most important word to every listener.
When you are enrolling someone, you want to be totally and absolutely “you-oriented.” They are tuned in exclusively to WIIFM: “what’s in it for me.”
Most people, including most already rich and famous, well-connected people, want to BE MORE, DO MORE, AND HAVE MORE.
Spiritual law wisely says: “Judge not and be not judged.”
For network or direct marketers, that means including everyone in your enrollment offer.
You can never tell by looking, hearing, seeing, or knowing someone what they really want.
Some people just want to be your friend and create a new network of friends.
Some want more money or just enough not to go bankrupt, which is about $300 extra a month and, depending upon your company and its compensation plan, may mean as few as a couple of regularly buying “retail customers” and one new recruit that becomes what I call “ignorance-on-fire.” I will detail this with a story in a couple of paragraphs.
To build a big network marketing business you need an irresistibly compelling opportunity story.
An opportunity story talks about how your listener can make big money in a short time and dramatically change their life from good to phenomenally good and help others do the same or even better.
The story has got to be a grabber that grips them and has them begging for you to tell them more.
It has to be exciting, enticing, and compellingly believable to them.
It has to be something that they want to do and can see themselves doing.
In the beginning, ask your upline, success line, support line, or company leadership to give you a script. Then drilling, practicing, and rehearsing the script will give you results each and every time you say it.
Remember that as you become more and more successful, you need to keep saying the script!
Don’t get caught up in the trap of thinking, “I did it, so now my downline will automatically create never-ending wealth for me.” Your downline will DUPLICATE EXACTLY whatever you, their leader, does.
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ABOUT THE AUTHOR
Roice Krueger was a co-founder of FranklinCovey, the world's largest training and education company. Amazingly, Roice has consulted for 80% of the Fortune 500 companies. Those companies know that Roice delivers the goods, and they continue to beat a path to his door when they need help! Visit Roice’s 101 E-Book Library at http://www.IdeasThatCanChangeYourLife.com.