Terry Keenan

Create Point of Purchase Merchandise Displays for Your Drug Store or Pharmacy

The point of purchase, also know as POP, of your drug store or pharmacy is the area in which your customers make their purchases. A POP is usually the final checkout countertop, and as such it’s a hotspot for add-on merchandise and impulse purchases.

However, as the manager of a drug store or pharmacy, what can you use to create a POP merchandise display?

Candy and Other Snacks

Candy displays and snack displays work well in nearly every kind of business, and there is a wide assortment of display fixtures you can use to best showcase these items.

For example, you can:

• Use plastic containers to display small pieces of wrapped candies. If you don’t have much countertop space to work with or you want to use as many plastic containers as possible, you can pair these containers with wire display racks with shelves designed to sit on countertops.
• Use countertop racks with tiers that angle to display packs of chewing gum or the kinds of candy that come in boxes such as Good & Plenty.
• Use countertop racks with flat shelves or tiers to display small bags of chips, trail mix, or boxes of candy bars or bagged candy such as M&Ms.

Over-the-Counter Medication

Not many people head into a drug store or pharmacy with the sole purpose of purchasing over-the-counter medication. Usually, people pick up these kinds of items as afterthoughts, which makes them perfect for POP merchandise displays.

Chances are, your pharmacy already has a pretty sizeable display of over-the-counter medication somewhere in the store; however, you can use the same kinds of display fixtures discussed above to display small packets of over-the-counter medications ideal for carrying in a wallet or purse, as well as travel-sized bottles and even full-sized bottles, for those customers who might not intend to purchase any medicine but realize they’re out when they see the display at the POP countertop.

Small Medical Supplies and Accessories

Whether it’s diabetes testing strips or replacement batteries for hearing aids, small medical supplies make great items for POP merchandise displays. The same is true for accessories like reading glasses, travel-sized packets of bandages, and even medical identification bracelets.

Depending on the actual product, you might be able to use clear plastic containers with or without wire display racks, or you might be able to situate the merchandise on wire display racks with angled tiers or flat shelves. If you plan to display items like reading glasses or medical identification bracelets, be sure to check out spinning countertop racks with pegs for hanging the items.

Convenience Items

Many of the items listed above – such as over-the-counter medications and travel-sized packets of bandages – are considered convenience items by some; however, there are so many other convenience items you can include in your POP merchandise display.

Consider these ideas:

• Lighters and matchbooks
• Small eyeglass repair kits
• Travel-sized bottles of hygiene items like shampoo, soap, and toothpaste
• Toothbrushes
• Small bottles of hand sanitizer

Your options are really only limited to your store’s stock, your countertop’s space, and your own imagination!

Article Tags: Drug Store, Plastic Containers, Display Small, Countertop Racks, Over-the-counter Medication

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