Cultivating a company’s most valuable capital asset

As such, it knows a thing or two about optimising the competence of the workforce on whom it relies 100 %. It is not surprising therefore that this leader in conference organisation and sales has made a natural move into training. By imparting its own knowledge and expertise, it is helping many of its conference clients without undermining its own position by revealing secrets to potential competitors.
The company prides itself on having one of the best rosters of business trainers in the world and its success in the training and personal development industry is underlined by its longevity and very extensive client list.
Take its language and cultural competence training division, for example. Trading under the Linguarama name, the business has been in existence since 1971and now operates from 20 centres in Europe. With over 1,000 corporate clients worldwide, this unit aims to enable staff to operate with a combination of efficiency and confidence in an international, foreign language environment. It has experience in individual training programmes involving over 30 different languages.
Another of the most popular training divisions in the Marcus Evans stable is Professional Training which encompasses such disciplines as Sales & Marketing. This is an area where the company’s own staff tend to excel and so it is logical that the same level of expertise is instilled in its clients’ personnel. Most of this training is conducted on-site with the company’s own CRM system ensuring that each delegate’s progress is monitored and that the right additional tuition is provided in a timely fashion.
In addition to the programme agenda, delegates have the opportunity to personalise the trainer’s delivery through the completion of pre-course questionnaires. The information provided by the delegate is passed to the trainer who ensures there are relevant case studies and exercises applicable to an individual’s needs. Guaranteeing to address the issues that delegates are challenged with, the company’s trainers translate information using a wide range of techniques to ensure that all learning styles are catered for and all delegates are learning applicable skills that they can practice in the workplace.
Similarly, Marcus Evans financial training division is a market leading provider of up-to the minute, practical and interactive training courses, tailored to the specific requirements of industry practitioners from the financial sector.
Finally, on the basis that Personal Development coaching is essential to optimising career satisfaction and productivity within any workforce, the group’s training portfolio includes a personal development unit appropriately named “ Human Capital Development “ on the premise that, for very many large corporates, their staff represent their main capital asset. They must therefore be given the opportunity to constantly evolve within the company they work for by expanding their knowledge, expressing their opinions and interacting with their peers in a learning environment.