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Customer Service Support For Black Friday Sale

Black Friday sales is coming up soon, and shopping malls are bracing for the impact. Now, what can telemarketing services do to make things easier for the firms?

If there is one day in a year that can pretty much live up to the words chaos, mayhem, as well as mob, then it has got to be Black Friday shopping. And why not? With the unmistakable flood of people rushing inside shopping malls and department stores, it can be a total mess. Itís like discounts and sales in these places would just create a virtual nightmare for the owners and employees. It can certainly mess up the order taking and order processing systems of these places. Too bad this practice canít be done away. This is the only time that department stores and malls can finally get rid of their extra inventory and still make a profit. But it does create a fertile ground for live answering service to be set up for this period.

Black Friday is certainly no ordinary day. This is perhaps the only time in the year where a huge crowd of people wait in long lines just to get inside a mall. And itís certainly the only time when these places can actually be called jam-packed (aside from the occasional off-season sale). This creates a huge problem for department store owners and their employees.† There are just too many people inside, looking for the best deals, and waiting (even pushing) in long lines in front of the check-out counter. It does make some wish that a live answering service of some sort is set up. In this way, customers would just have to make a phone call and make their purchases. Setting up a customer service support network can surely provide solutions for the firm. Not only will this ease up the customer flow, but also reduce stress on employees.

Customer service is a very important part in operating a department store. This can be best seen during Black Friday sales. If customers are not happy, then would they return tomorrow, let alone next year? Maybe not. This is also the time when employees are constantly harried by the customers. Could they still give superior customer service? Now, imagine customers simply calling a live operator to make a purchase. This would certainly put the entire affair in order. More order means better service. Better service would certainly mean better customer experience. Better customer experience means more chances of the customer coming back. Itís as simple as that. Telemarketing also helps in making it happen. Using a contact center as a live answering service can certainly make things easier for malls.

Setting up a live answering service does not have to be something all year round. Indeed, there are telemarketing firms that offer a seasonal service for their clients. One can actually hire a live operator for only a couple of weeks, or even just days. Now, some critics will say that this option will not work. Still, this option is just that, an option. Shopping mall or department store owners can simply keep their old habits. But if they want to try something new that can work, then why not? A live answering service is a good investment.

Arranging for a live answering service for a shopping mall or department store can be a good way to ease the flow of customers. It doesnít have to be an every day operation. One can easily find a contact center that offers seasonal customer service support for their clients. For a shopping mall owner, or just about any store that sells merchandise, this can be the perfect solution for their marketing needs. Sure, some people will balk at this idea, but itís just a suggestion. No one is insisting that a live answering service should be used. At the very least, this is just an option that entrepreneurs might want to invest on.

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Deborah Campbell is Customer Service Expert and a professional inbound telemarketing Consultant. To know more about inbound telemarketing service, visit

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