Tracey Lawton

Delegation! The Ultimate Solution to Free Up Your Time

The period between Thanksgiving and Christmas is a very busy time of year for everyone, but for overwhelmed and time-starved solopreneurs it can be even more challenging. In article, I'm going to share with you five tasks that you can delegate right now, so that you can claim back some time and focus on doing what you do best.

Very often solo business owners know they have a need to partner with a Virtual Assistant (VA), but are not really sure how a virtual assistant can help them grow their business - they don't fully understand what services the VA provides. This is usually discussed during the client consultation process, but sometimes the client can still feel a little overwhelmed and are not sure about delegating their workload - in fact that is how one of my clients felt recently!

If you've not partnered with a Virtual Assistant yet, these tasks will make an ideal 'first project' for you to work together on. If you already have a Virtual Assistant on board, book a planning and strategizing meeting with her right now.

By letting go of these five tasks that you SHOULD be delegating ensures that you can free up your time and focus on your clients and income generating activities:

#1 Designing promotions

Need to send seasonal cards to your clients? Or maybe you have a special holiday promotion? A VA can help you here by designing custom cards, calendars, flyers, postcards, brochures, or any other promotional item.

#2 Organizing and maintaining your mailing list

Is your mailing list all together in one place? Or does your database consist of pieces of paper and business cards that you've collected over a period of time (maybe even years!)? Do you even have a mailing list? Your VA can help you here by setting up and maintaining a mailing list for you. She can maintain your list all year round so that you can send regular mailings and promotions to your clients.

#3 Sending out your promotions

So, now you have your custom-designed promotions, and your up-to-date mailing list, but do you have the time to send out your promotions? A VA can help you here by sending out your seasonal cards and promotions for you. Once you have your promotional literature and mailing list organised, then your VA can save you HOURS of time by sending them out on your behalf - via email or post.

#4 Planning your Event

Thinking of hosting a teleclass or workshop? This is a great project to hand over to your VA as she can plan and organize your entire event for you - right from sending out the invitations, to producing the event materials, pulling together the RSVPs, and even sourcing the venue - with today's technology all of this can be done online!

#5 Helping you plan your marketing campaigns

If you're already thinking ahead, then your VA can assist you by helping you to organize your year-round marketing campaigns.

Your VA is the person to hand those time-draining projects over to you; she is your long-term partner in your business, giving you more time to focus on doing what you do best.

And they want your business to succeed just as much as you do!

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