Use of computer movie elements in your customer sales and support program offers a very significant method of cost reduction.
Computer movies – What are they? How can they help your business? How do they work?
What are they?
Usually in the form a Flash program, a computer movie displays a series of actions on the screen to show a viewer the steps needed to complete a process.
The important word here is ‘show’. People extract fully eighty percent of information from the visual and only twenty percent from words spoken or written. By showing a customer or potential customer what your product can do, rather than listing the requirements in a specification, their perception of product benefit is greatly enhanced.
Movies can be interactive, that is they can be made to pause and wait for input from the viewer. This input can cause the movie software to give context sensitive feed-back, or take a different branch down a diagnostics path, or be stored for analysis of user input.
In addition to the animation, informational slides or interactive question-and-answer slides make up the movie content. These are enhanced with computer screen shot and digital photography graphics and deliver to the viewer a highly visual sales or support session with emphasis on product and component benefits.
How can they help your business?
Training movies and instructional movies are becoming more popular and are now even used by some Universities to deliver degree level instruction - http://www.cont-ed.cam.ac.uk/elearning/
Though computer based movies have been around for some years it’s only relatively recently they have become the method of choice in customer sales and support.
In addition to giving the customer a visual appreciation of a product, a movie can deliver details on set-up, configuration and ‘feel’. The movie content can be delivered on CD, data stick, network connection, Intranet or Internet.
How do they work?
In sales and support each movie describes a process that has been defined as a potential ‘must have’ for the customer. This enhances the product in the eyes of the possible customer or aids the new customer to get his purchase up and running with less stress and a sense of self achievement.
Movies can be created to demonstrate such simple functions such as telephone usage or software setup, or they can be used to cover complex diagnostic processes on technical products.
Flash is a registered trade mark.
© Copyright 2007
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