Display Rental - Improve Your Company's Bottom Line

If you are looking for ways to boost your company’s roster of clients and customers, a display rental could be the key to your success. Companies use displays for trade shows, conventions, and similar events to attract attention from new potential customers. These appearances do a great deal to promote and market businesses of all sizes, and might benefit you greatly.

In today’s struggling economy, virtually every business out there can use whatever boost happens to be accessible. Most companies no longer have the budgets with which they began and new companies have very little to use to begin with. Because a majority of companies slashing budgets, laying off workers, and offering deep discounts and incentives in order to keep loyal customers coming back and to attract new ones, it is a tough time to be a business owner.

For many, one of the best ways to boost revenue and attract new customers is to set up an exhibit at a trade show, one of the best tools available to reach a large group of potential clients in a relatively small amount of time, and in one space. However, setting up an exhibit is not inexpensive; the design and execution of the display, the custom graphics, promotional materials and swag, the airfare and accommodations for employees, and even the registration fee for the event all add up ever so quickly. One solution for saving a little extra cash is to work with a display rental company, rather than going out and purchasing all the things you need for your exhibit yourself.

A display rental is not necessarily inexpensive, but is a fraction of the cost of the purchase of the materials, making it ideal for budget-conscious companies or those businesses that only attend trade shows and industry-specific conventions once or twice throughout the year. It also allows added flexibility in the design and structure of your display; when you choose to rent rather than buy, you can easily customize the graphics for each appearance, maximizing visibility, appeal, and not becoming too boring or predictable at the same time.

Another cost saving measure is that a rental can often function as a stepping-stone to the purchase of a display. There are some rental companies that offer their customers the ability to apply some of their rental fee each time to a future purchase, which ends up being a huge help to businesses that depend on trade shows and cannot afford not to invest in the prospect of attracting new customers, but also cannot afford such a large purchase. The cost of renting a display three to five times is roughly equal to that of purchasing the materials outright, so it is very smart to work with those that allow you to put a small part of the rental fee toward a purchase. The flip side is that your rental fees are likely to be higher than those offered by the competition, but it is better as a long-term investment in the future of the company.