Don’t Forget to Add Travel and Trial Size Dollar Store Merchandise

One of the interesting behaviors of travelers and those who are trying a product for the first time is their willingness to purchase small trial size samples of items.  For the traveler these smaller sizes are convenient and most-times meet size restrictions.  For the purchaser seeking to try a new item, it is the perfect way to avoid the high expense of buying a regular size and finding they do not like it.  This opens the door for those who own a dollar store to add sales of dollar store merchandise in a whole new category.

If you own a dollar store it is worthwhile to create a travel/trial size dollar store merchandise area close to the front of your store.  This small area can generate solid profit while bringing more name brand products to your customers.  Placing these small packets close to the front beside your cashiers also helps maximize sales while minimizing theft of the tiny packages.

Be sure to focus on providing name brands.  If you own a dollar store you will find many shoppers are happy to purchase a packet of two-to-four name brand analgesics over larger packages of generics adding even more sales to those this small area can generate for your business.  This expands the potential buyers to travelers, new-product test buyers, and buyers seeking name brand products only. 

It is important to have this display well-signed to attract maximum shopper attention.  In fact creating a brightly colored sign across the top of the entire display is extremely important.  A well-stocked, properly signed display is sure to do the trick.

Cashiers must also be well-informed of the specific dollar store merchandise on display.  Each cashier should make sure they are up-to-date on the items currently in-stock and available.  They can then mention all of the products to shoppers during check-out or when they come in to make a purchase of those specific types of items.      

If you own a dollar store be sure to create a good display of travel and sample size products.  Be sure your display is close to the checkout area and that it is properly signed.  Your display will appeal to travelers, those who only purchase name brand products, as well as buyers who want to test a new product before making a regular package size purchase.  Give travel and sample size name brand products a try in your store – you just might be surprised at the sales you can generate.