Don’t Just Sit There! Build your Dollar Store Sales Ever-Higher

There is one thing for certain in business – you must constantly achieve higher and higher sales to really be successful.  Yet for those who own a dollar store business, aside from carrying the right items, and running a newspaper ad or two, what can be done without spending an arm and a leg on high-cost marketing?  What steps can be initiated which you can depend on to constantly build dollar store sales for your business?  In this article I present 4 actions which can lead to long term growth of sales for your business.

    Be visible!

A highly visible storefront helps kickoff your efforts to be very visible to prospective shoppers.  Add in the right signage, and then add in eye-grabbing product displays and signs right outside the front door of your dollar store business. Don’t forget to add brightly colored posters and information about products on the front windows.    

    Join local business groups.

Get to know other business owners and managers in your area.  Make sure they know you and your business as well.  Invite them to stop in to see exactly the products you have available.  Always be ready to instantly stop whatever you are doing and go greet those who do come to your store.

    Pass out business cards.

Do not be afraid to pass out business cards.  In fact a great strategy for building dollar store sales is to schedule an hour or so each week and dedicate that time to knocking on doors and meeting all of the nearby business owners surrounding your store.  Look for ways to help each other such as exchanging special offers for each-other’s shoppers.

    Become a valued contributor in the community.

This effort can take on many different looks.  One easy way to become known is to provide inexpensive refreshments, snacks and activities to nearby school classrooms.  You can also offer a small discount to all teachers purchasing school items in your store.  Offer to supply prizes for school events.  Offering a small discount on items needed by local churches is another great means of giving and being recognized for doing just that.

One of the primary goals of those who are focused on success with dollar stores must be to continually build dollar store sales ever-higher.  There is no time to just relax and wait for sales to grow on their own.  Your current sales might be great, but there is always room to grow them even higher.  Give these simple, yet effective actions a try.