Email marketing has been the most powerful tool for all the marketing campaigns. Thus, have a look at our write-up to know how this marketing evolved.
In this digital era, I’m damn sure that all of us would have heard this word “EMAIL MARKETING” everywhere and actually speaking almost in everyone’s mouth. But, the sad thing is that none of us know who was the first person to introduce this and how did this become so much popular within few years. Here in this article, let us have a look on the evolution of email marketing. Though it might be very minute, but it is actually the important one that every one of us should know before starting a business related to email marketing.
Before the invention of the email marketing, postal marketing was in boom. People used to write letters and send it to people. As it was the only way of transport, people had to wait for a very long time to receive a reply.
But in 1971, Raymond Samuel Tomlinson implemented the first email program to overcome the difficulties involved in the postal system. He sent emails to around 400+ people and experienced a huge sale from it. Thanks to this person for inventing a unique program.
1991 – Birth of Internet Though the evolution of internet began in early 1950’s, it wasn’t that popular. But in 1991, CERN was the first company to publicize a paper known as World Wide Web. Thus, this is actually considered as the “birth” of the internet.
2000 – Effective utilization of mobiles Earlier, they had to send emails only via computers or the desktops. But, with the increase in the utilization of mobiles, they took this as the main aspect and were successful in utilizing these mobiles for opening emails. In 2012, over 40% of the users opened their emails via their smart phones. And now, no need to mention it also, every one of us have smart phones and use it for various other purposes.
TODAY Email marketing has been the most powerful tool in all the marketing campaigns. In fact, it is proven that 80% of your marketing success lies in these two words – “Email Marketing”. With this, they have also started using automation techniques to increase the click rates for the websites. In fact, they account for 80% increase in leads and 78% increase in conversions.
As email marketing is accompanied with the rise in technology, many marketing trends are booming up today. Among them, we have tailored few of them to help each individual marketer to keep their brand stand high in this digital world.
1. Segmentation Segmentation is a technique which is used to divide the B2B email lists into a section based on various parameters like demographics, age and many more. This can be done even at business level also. For doing this, there are so many automation tools available, with which you can easily divide your mailing lists. Instead of creating separate emails for each segment, you can think of using dynamic emails which has the ability to perform all the tasks at a time. Use these emails and send it to thousands of people and experience the joy with the replies which your customers’ send.
2. Personalization Personalization is nothing but sending emails to your customers. According to the survey, it is proven that personalized emails increase the revenue by 6 times than what you were earning before. When this is the case, I guess every one of us should focus on sending these types of personalized emails. The more you send, the more likely that your customers see and the more likely you get responses from them.
3. Customization This is the most important thing that every marketer should know before starting their marketing campaigns. There are actually specific places where we have to put our brand logo, which color can impact on customers, and what kind of images should be used. Email customization plays an important role in attracting the customers. If you have an amazing email template and an attractive content, then this business is just made for you.
Email marketing is the life blood of the every marketer. This can be very beneficial and at the same time can bring huge loss also. So, be careful with your marketing efforts and achieve the success.
Rylee William has over 10 years' experience in writing strategies and integrated marketing campaigns that have boosted sales, leads, awareness and marketing shares for B2B and consumer brands. Rylee has a proven track record for his content that put customers in the driver's seat.