Ethics? How To Take the Measure Business

Understanding Ethics, Integrity, and Character in Business

When discussing business practices, the terms 'ethics' and 'integrity' are frequently used. However, a more fitting term might be 'character'. Let's explore these terms in more detail:

• Ethics: According to Merriam-Webster, ethics refers to the study of standards of conduct and moral judgment, or moral philosophy.
• Integrity: This term denotes the quality or state of being of sound moral principle, encompassing uprightness, honesty, and sincerity.
• Character: This refers to an individual's pattern of behavior or personality, their moral constitution, moral strength, self-discipline, fortitude, and reputation.

Ethics relates to standards of conduct, without any inherent good or bad. Integrity, on the other hand, either exists or it doesn't, and its interpretation can be subjective. Therefore, the most accurate measure of a business's ethical standing may be its 'character'.

Assessing a Business's Character

So, how does this relate to business? Many people often ask how to determine if a business is good or bad, where to shop, or if a company is reputable. The answer lies in examining the 'fruit on the tree', or the company's behavior, reactive personality, moral constitution, and reputation.

In the offline world, resources like trade associations, chambers of commerce, and better business bureaus can provide insights into a business's character. However, in the online world, assessing a business's character can be more challenging.

The Power of Testimonials

One of the most effective ways to gauge a business's character online is through testimonials. Genuine, sincere testimonials on a company's website can significantly boost its credibility. However, it's essential that these testimonials are authentic and verifiable. Linking back to the testimonial provider can enhance credibility even further.

You might be thinking, "Who wants to be answering tons of email for me?" The answer is, nobody. That's why it's crucial to leverage technology. With the author's permission, you can feature a snippet of their testimonial on your site, linking to an autoresponder for the full message.

By implementing these strategies, you can sit back and watch your credibility soar. This comprehensive approach to assessing business ethics provides a more detailed and nuanced understanding, allowing for informed decisions in the business world.