Terry Keenan

Every Business Can Benefit from Creating Snack Displays

If you think your business can’t benefit from creating a snack display because your businesses doesn’t primarily sell food items, not only are you wrong, but also you’re depriving your business of lucrative merchandise displays!

Snack displays are perfect additions to a wide array of retail stores and other businesses – craft and hobby stores, bookstores, toy stores, movie rental stores, and hotels and motels can all benefit from snack displays. All you have to do is figure out which snacks you want to display, decide on the best display fixtures for those snacks, and determine the best location for the snack display in your business.

Choose Popular Snacks

Obviously, you’re going to want to display popular snack items. There’s no point in creating a snack display full of snacks nobody wants – especially if you operate a business that doesn’t primarily sell food.

There are lots of popular snack items on the market, and you can make your decision-making process a bit easier by thinking about your usual customer base. For example, if you operate a store geared toward children, such as a toy store, you’re going to want to include fun snacks in your display such as novelty candy. If your clientele consists mostly of adults, you might want to consider a snack display of gourmet chocolates.

Use Convenient Display Fixtures

It’s important for every store to use display fixtures that offer convenience to their customers; however, it’s especially important for a business that’s offering a snack display where no other food is normally sold. Rather than seeing the snacks as “in the way,” you want your customers to see them as a pleasant surprise.

The display fixtures you choose will depend largely on:

• The kinds of snacks you’re displaying. Plastic containers, for example, are great for small snacks like bulk wrapped candy, while wire display racks are ideal for larger items like bags of chips.
• Where you plan to situate your snack display (see below for more information).

Location, Location, Location!

One of the best places to create a snack display is at the point of purchase (or, POP). Your business’s POP is where your customers check out (or wrap up their business, depending on what kind of store you operate).

To create a POP snack display, you can use display fixtures designed for use on countertops such as plastic containers and small wire display racks. You can use either of these display fixtures by itself, or you can make them work together by situating the plastic containers on the racks to make the most of your countertop’s space.

You can also create POP merchandise displays beside your counter using bigger wire display racks (like those you see in convenience stores – there are many different varieties and it’s easy to find one that will complement your business’s décor) or 30-bucket revolving racks.

Of course, your POP snack display doesn’t have to be located directly on or beside your POP. Hotels and motels, for example, usually experience high volumes of busy traffic near their lobby counters, but these establishments can still benefit from POP snack displays within a few feet of their lobby counters, near soda machines and newspaper stands.

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