You've hear ... all heard ... get what you pay for!" Sure, we all believe ... do we? What are you paying for? If you think its all the same and it really doesn't matter, then why
You've hear it....we've all heard it...."You get what you pay for!" Sure, we all believe that...or do we?
What are you paying for? If you think its all the same and it really doesn't matter, then why aren't you buying your clothes from Wal-Mart, Target or K-mart?
What you pay and what you get....DOES matter and is directly related!
Don't get me wrong, these businesses do a excellent job of targeting and marketing to their clientele and they pay their associates accordingly.
You pay your Hygienist an excellent salary because of the amount of production you expect her to produce. Your Assistant produces to an extent, but she is an "assistant" you are the producer. (Now hold off before you start sending in all those letters.)
Have you thought about everything that's going on up front? This is your first and last impression area, your hub of activity:
Telephone calls are received and made Patients are welcomed and dismissed Appointments are scheduled and rescheduled Treatment is enrolled and financial options arranged Money is discussed and collected Insurance is filed and payments received Relationships are started, nurtured, take root and grow
This area is not only a top producer area, it is your in-house "Specialist" area.... the actual LIFELINE of your practice!
When we think "specialist" we think "tops in their field" and they get paid for what they know and for what they can do.
What would happen to production if any ONE of theses areas were to break down? Whether or not you have more than one front desk person, the break down in any one of these areas could be detrimental to the practice.
Ask yourself this question and answer truthfully. How many of your valued - key employees have left for "more money". Probably 85%....you know this because how many have you hired for LESS than what they were making? Not very many.
As the shift in dentistry turns from running a practice to running a business (which they didn't teach in school) so has the focus shifted and the emphasis grows every day in your business office, patient relations - patient services.
In the treatment room you perform your procedures, preventive, basic or major "sandwiched" in around the business office procedures seeing the patient before AND after your procedure.
Once the patient leaves your treatment room, they are in the hands of your business office "specialist". Are they hearing from your WalMart paid associate or from the CEO in charge of production?
So, if you find production is down, broken appointments are up, collections are off and stress is.... on then you might just be receiving ....... 3rd String Plays From Your 3rd String Paid Front Office!
~~~~~~~~~~~~~~~~~ Livvie Matthews, Business Office and Patient Relationship Specialist helps you FOCUS on narrowing the gap between your practice -- your business. Visit http://www.LivvieMatthews.com Business Office News mailto:subscribe@livviematthews.com
Livvie Matthews focused area of expertise is in administrative responsibilities with proficiency in patient relations and business office efficiency by providing business office professionals with innovative and creative strategies to strengthen and enhance your practice’s image while helping doctors narrow the gap between their practice—their business. Visit Livvie’s web site http://www.livviematthews.com for complete services including speaking and in-office workshop information.
